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Published 2023-11-07

Head of Marketing


Type of job: Freelance
Country: England
City: London
Company: Cadmus


Description of the offer

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment. Built on rich, student-centric values, Cadmus empowers individuals to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

A Bold Plan for Global Impact

At Cadmus, we’re working hard in pursuit of an ambitious, world-shaping goal: To provide 1 billion students with access to high-quality education by 2050. That’s why we need a marketing superstar to join our team and help champion our brand globally.

Requirements

At Cadmus HQ, we’re doing a lot of great work at a rapid rate to create a profound impact on our world through the power of education. With Cadmus currently being used in 50+ countries, we’re looking for a Head of Marketing who is an exceptional communicator and brand curator to join our commercial team!

Reporting to the Chief Marketing Officer, the Head of Marketing will be responsible for:

  • Generating high-value, engaging communications content across EDM campaigns, blog posts, thought leadership articles, press releases, product marketing campaigns and research papers to support brand awareness and increased perceived brand value.
  • Designing all print and digital business assets, including marketing campaigns, social media posts, our new website, conversion landing pages, product marketing campaigns and external brand assets.
  • Building, executing and measuring product marketing campaigns to drive new feature adoption and user growth across Cadmus’ university partners through; EDM campaigns, blog posts, product webinar campaigns, social media posts and BETA testing programs.
  • Managing and enhancing Cadmus’ social media presence through pre-planned curated content that increases engagement, following and lead generation.
  • Managing the Cadmus brand at every touch point through high-quality design and exceptional communications across all publicly facing channels and assets, including the website, sales collateral, capability statements and any additional owned marketing channels/ assets.

Professional Skills and Requirements:

  • Bachelor of Marketing, Communications or Graphic Design (essential)
  • 5+ years’ experience in a sophisticated B2B marketing role (essential)
  • A strong portfolio of modern and clean graphic design work across print and digital channels (essential)
  • A strong portfolio of varying communications pieces i.e. thought leadership and press releases (essential)
  • Highly articulate written and verbal communication skills with an attention to detail (essential)

Prior Exposure to Marketing Platforms:

  • CRM Systems, preferably HubSpot
  • Google Analytics Certified
  • CMS Systems, preferably WordPress and Elementor
  • Full Adobe Graphic Design and Photo Editing Suite

Personal Attributes:

  • High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
  • Self-starting, solution-orientated individual who can problem solve and take initiative
  • Team player who enjoys assisting their teammates and collaborating across departmental projects
  • Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
  • Genuine passion for education and impacting the world through Cadmus’ company mission

Benefits

  • A flexible working culture where you have the option to work from Melbourne HQ or remotely
  • Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all (including the Cadmus team)
  • A diverse and inclusive workplace where there are no barriers to anyone succeeding
  • A surrounding team of mission-driven individuals who genuinely love what they do
  • Equity incentives
  • The ability to work from any global location as we continue to achieve rapid growth
  • Mentoring and succession planning for your career
  • Daily pats from Homer, our resident (and super cute) dog!

Please note: We are accepting candidates from across Australia and the UK


How to apply?

Click on the button to get the company email or employment application form.
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