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Published 2023-08-25

VP of Marketing

Type of job: Freelance
Country: England
City: London
Company: token.com

Description of the offer

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds.

We’re a high-performance team of around 60 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team first, remote friendly company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising.

We are looking for a creative VP of Marketing who will lead a growing team of marketers. You are an expert in product-led growth, product marketing, content development, brand strategies and have previous experience managing budgets and talented teams. You have a proven track record of being a doer and are continuously innovating, inspiring and pushing growth.

To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks:

  • 30 minute google meets call with our Talent Specialist
  • 1 hour google meet with our Head of Product Design
  • 1 hour google meet with our Chief Commercial Officer
  • Online presentation of a case study to a panel
  • Final in-person meet with our Co-Founders


Here’s the skills and experience we think will help you thrive in this role:

  • Inspire, encourage and develop our already fabulous marketing team, ensuring they have what they need to continue to do their best work and be their best self
  • You will be focussed on how we grow and finding the best way for us to do so
  • Will work with product and design closely and be very aware and influential on how the product and development of our brand can enhance our growth!
  • You advocate for token.com’s creative spirit as an industry disruptor, ensuring we maintain our own unique voice while bolstering our positioning in the market
  • You have created and led exciting campaigns that help evolve brand during times of expansion
  • Make sure we continue to evolve our creative side and obsess about its quality and uniqueness
  • You love data-driven insights: you’ll be able to utilise data analytics and customer insights to identify opportunities, optimise marketing campaigns, and improve overall marketing performance
  • You keep your ears close to the ground with market research and stay ahead of industry trends, competitor activities, and emerging marketing techniques
  • You can manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalised
  • You can expertly communicate on all growth activity, issues, blockages & recommendations for change
  • You are product savvy and see how a user experience can enhance growth
  • You have a broad Marketing experience covering CRM / Lifecycle, socials, performance, brand and product marketing
  • You will quickly gather a deep understanding of the problems (in the wider market) that we are trying to solve with our product and thoroughly understand the personas of our target audience
  • You have a fantastic understanding of global media landscape with preferred knowledge of LATAM


What we offer you!

Our team members are rewarded well! UK employees are offered the below, and we will aim for similar elsewhere:

  • Private health insurance with all the fun extras (with options for your family too!)
  • A training & development budget that helps you to grow with token.com
  • 25 days holiday plus local public holidays
  • Flexible working hours (we care about your output, not when you rock up or clock out)
  • Excellent paid maternity and paternity leave
  • Working from home budget
  • Top of the range hardware

How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

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