Tag Archives: SEO

**This role is open to candidates based in the UK or EU only. Applications from other regions will not be considered.**

Who we are…

Launched in 2012, BorrowMyDoggy is one of the UK’s fastest-growing online dog communities, enabling dog owners to connect with friendly locals who can help take care of their dogs. Our aim is to leave ‘Pawprints of Happiness’ on the lives of dogs and people.

What we are looking for…

We’re looking for a strategic and tech-savvy SEO Specialist who understands the evolving landscape of search engine optimization, including the growing role of AI in search algorithms, content ranking, and performance tracking. This person will take ownership of BorrowMyDoggy’s SEO strategy, ensuring our platform continues to grow organically and remains highly discoverable.

Responsibilities…

•  Develop and manage a data-driven SEO strategy aligned with company goals and growth objectives.
•  Conduct regular website and keyword performance audits to identify opportunities for optimization and improvement.
•  Perform link analysis and development, ensuring a strong internal and external link structure that enhances page authority and relevance.
•  Collaborate with the development team to implement technical SEO best practices, ensuring optimal site architecture, speed, and crawlability.
•  Optimize metadata, content, and user experience to maximize organic search visibility.
•  Analyze the role of AI tools in search algorithms (e.g., Google’s AI-powered updates like RankBrain or BERT) and adapt strategies accordingly.
•  Leverage AI-powered SEO tools to forecast trends, automate reporting, and improve keyword targeting.
•  Set and track performance metrics and KPIs, reporting on SEO performance with actionable insights.
•  Stay current with the latest trends in SEO, AI, and SEM, including search engine updates and emerging technologies.

•  Proven experience in SEO (3+ years preferred), with demonstrable results in driving organic growth.
•  Strong understanding of AI’s role in modern SEO practices, including how AI impacts search algorithms and ranking factors.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
•  Experience briefing development teams and managing projects from initiation to completion.
•  Analytical mindset with the ability to interpret complex data and translate findings into strategic recommendations.
•  Creative problem-solving skills to navigate the challenges of modern SEO landscapes.
• Excellent communication and writing skills with the ability to clearly present SEO strategies and results to stakeholders.
•  Passion for continuous learning, especially around AI tools and their integration into SEO workflows.

• Competitive salary
• A great holiday policy
• Be part of a fast growing company creating an original product
• Being able to help make a positive difference on the lives of dogs and people

*This role can be part time or full time. No recruiters please. #LI-Remote

As a Content Marketing Specialist, you’ll be responsible for driving the content strategy for WP Umbrella.

You’ll deliver high-quality content that resonates with our audience of WordPress professionals, work with industry experts to build out the WP Umbrella Academy, and manage our social media calendar.

We’re a small start-up, so you’ll have a big impact on the success of our business and be reporting directly to our CEO.

What Is WP Umbrella?

WP Umbrella provides everything agencies and freelancers need to manage multiple WordPress Sites effortlessly.

Our application helps agencies and freelancers to save a ton of time and improve the communication with their clients.

We are committed to deliver a fast, reliable and user-friendly experience to our users in everything that we do.

WP Umbrella in numbers:

• ‍ 4 People
•  A plugin installed on more than 30 000 websites.
•  +2500 happy customers
• ⌛ Created in July 2021
•  + 100% of growth in 2024 (50$K MRR as of October 2024).

Our Values & Working Principles

Our company philosophy is drawing from Toltec wisdom: always do your best, speak with integrity, and take ownership of your actions. Inspired by 37signals, we believe in focused, independent work and respecting personal time. ‼️ We care about you and the work you do, not about the hours you sit at your desk.

Your Mission

•  Content Marketing Strategy: Lead the development of our blog’s content strategy and white papers, producing 1-2 articles per week. Ensure the content is optimized for SEO and adds value to our audience.
•  WP Umbrella Academy: Collaborate with industry experts to write and produce educational content for the WP Umbrella Academy, helping agencies and freelancers scale their businesses.
•  Social Media Management: Create and manage a social media calendar with 5 engaging posts per week across LinkedIn, X (formerly Twitter), Facebook, and more. Collaborate with the team to ensure a steady flow of content and interaction.

•  Writing Expertise: Flawless writing skills in English, with a proven ability to craft engaging, informative, and SEO-optimized content. You know how to use Semrush.
•  SEO Knowledge: Strong understanding of SEO best practices and how to optimize content for organic growth, research keywords, etc.
•  Knowledge of WordPress and agency challenges: You understand WordPress well and are familiar with the specific challenges faced by web agencies.
•  Creativity & Design: Experience with Canva and a flair for creating visually appealing content to accompany your posts and articles.
•  Video Editing Skills: Ability to create and edit simple video content to enhance our social media presence.
•  Time Management: Ability to manage multiple projects with competing deadlines and prioritize tasks effectively in a remote environment.
•  Collaboration: Excellent communication and teamwork skills, with a willingness to share ideas and learn from others.

3The base salary for this role is $28,200, with a total compensation package estimated at $30,000. We’re looking for someone who can work an 7-8h per days.

Friendly team 

Remote work 

Flexible hours ⏰

5 weeks of paid holidays ⛺️

Monthly budget for your remote-work expenses 

Individual performance bonus & annual collective increases 

Retreat at least once a year ✈️

Learning and training opportunities 

We are cogify – a dynamic Swiss powerhouse delivering comprehensive tech solutions from A to Z. Our family includes Arrakis, inPositiv and cogify Labs, each contributing unique expertise to our vibrant ecosystem.

At Cogify Group, we specialize in pioneering digital transformation, offering cutting-edge agile consulting, innovating with state-of-the-art technology. Founded in 2018 by two visionary entrepreneurs, cogify Group has expanded its reach globally, now boasting a dedicated team of 50 professionals around the world. We are more than just a technology and consulting group; we are a CH-based, globally active community focused on forging win-win situations that empower our employees and delight our customers.

Join us and be part of a group where innovation meets opportunity, and every challenge is a chance to excel!

Position Overview

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will bring a blend of SEO expertise, social media savvy, and a strong foundation in content and paid advertising. This role requires a strategic thinker with a deep understanding of digital marketing in the tech/software/IT space. As our Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns to maximize brand visibility and drive engagement.

Experience & Skills Required:

•  SEO Expertise: Minimum of 3 years of experience in both technical and strategic SEO.
•  Social Media Marketing: At least 2 years of hands-on experience in planning and executing social media campaigns and contents.
•  Content Marketing & Copywriting: Minimum of 2 years of experience in content creation and persuasive copywriting
•  Industry Background: Proven track record in digital marketing within the tech, software, or IT industry is highly preferred.
•  Technical Skills: Proficiency in Google Analytics, Search Console, Tag Manager and design tools.
•  Additional Skills: Familiarity with UX/UI design principles, basic web development knowledge, and experience with product development is a plus
•  English and German proficiency are mandatory. French is a plus.

Key Responsibilities:

• Lead SEO efforts, covering both technical and non-technical aspects. Implement best practices, optimize website performance, and stay up-to-date with algorithm changes.
• Develop and execute marketing strategies tailored to e-commerce, focusing on driving engagement and conversions for iCards by cogify.
• Plan, execute, and optimize social media campaigns. Create engaging content that resonates with B2B audiences.
• Develop and write compelling content for B2B corporate blogs and various digital platforms, aligning with the company’s goals and audience needs.

– The chance to work with a very knowledgeable, high-achieving and fun team
– An international, diverse, dynamic and committed work environment
– The opportunity to work remotely, with a flexible work schedule
– A competitive salary – we offer employment contract for candidates based in Switzerland (for those who are based outside of Switzerland we offer contractor option – our flexible working model is designed around a monthly average of 150 hours, taking into account public holidays and vacation time. This approach ensures a better work-life balance, as it avoids the typical expectation of 180 hours per month, giving you more time to enjoy life outside of work)