Market Launcher UK

Description of the offer

In your first few months you’ll:

1. Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
2. Ensure our product fits the community’s needs, via user research and close collaboration with our product team.
3. Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events, to Facebook groups, radio or TV shows and more— you’ll have to get creative!
4. Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business.
5. Build and test new user acquisition strategies: Defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine.
6. With your market launcher colleagues, build out our launch playbook further to become even faster and more successful in future markets.
7. Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.

Want to know what it’s like to be a Market Launcher at Sendwave? We thought you’d never ask! Market Launchers are a key part of jumpstarting new communities of users. Check out this video to hear more about the role.  In addition, we have linked the HIRING PROCESS HERE

What you bring to the table:

• At least 3 years of work experience, working in fast-paced environments. You don’t need to necessarily come from growth, marketing, or startup background. Successful team members have come from the Peace Corps, NGOs, strategy consulting, investment firms, and political campaigns.
• Fluent in English
• Native or fluent in another language such as French, Spanish, Portuguese, or Arabic
• Work authorization: You must possess the right to work in whichever country you apply from. We are not able to sponsor visas at this time.
• Willingness to travel (25-50%) and some work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research. – Don’t worry, our market launchers get their time to recharge. They can take days off during the week to make up for weekends, in fact – we make them!

You will be a successful Market Launcher if you

• Love to be entrepreneurial. You’re able to do whatever it takes to make the market work. You possess strong habits keeping you energised as you chase specific growth targets over periods of weeks and months in a largely self-directed role.
• Enjoy interacting with people and build relationships via every channel. IRL, over the phone, WhatsApp…
• Are comfortable being scrappy, while staying critical when immersing yourself in the community via different channels.
• Possess a bias toward action and testing, and are systematic, logical and critical in your approach.
• Quickly absorb new cultural settings and understand how they might impact Sendwave’s strategy
• Are eager to take on an immersive role as this one will require evening and weekend work and a fair amount of travel.
• Are persuasive and can convince others to pursue a course of action.

Bonus points if you:

• Are familiar with the diaspora communities we serve.
• Have experience meeting ambitious KPIs (ours is to bring new senders to the app).
• Have experience launching your own projects.
• Are fluent in the language of one of our diaspora communities.

Keys details:

• Compensation:

• • Level 2  £ 56,135
  • Level 3 £ 72,100

• 25-50% travel.
• Location: London
  • Our company is 100% remote and has been since we were founded. Sendwave hires new team members in countries around the world. All of our roles are remote, however, some roles may carry specific location-based eligibility requirements. Our Recruiting team can help answer any questions about location as we move further into recruiting process. For this role, we are hiring in the US.
• Major benefits:
  • Subsidized health insurance and retirement contribution matching (both vary from country to country)
  • 26 weeks of fully paid parental leave and subsidized fertility assistance
  • Unlimited vacation with a 20-day minimum requirement
  • $10,000 annual charitable donation matching

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