Head of User Acquisition

Description of the offer

Prodigy Education is a global leader in game-based learning and is one of the fastest-growing EdTech companies in North America. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences.

Visit www.prodigygame.com to learn more.

At Prodigy, our marketing team is dedicated to delivering exceptional business outcomes by driving awareness, user adoption and retention of our award-winning game- based products. As we build an exceptional team of people, we will apply best-in-class marketing strategies to drive profitable growth for the organization.We are looking for a leader who will drive growth for the company by acquiring new users and monetizing free users. In your role as Head of User Acquisition, you will be pivotal to the success of the platform by leveraging your expertise and leadership to acquire users profitably using long-term and short-term strategies including Paid, Owned and Earned Media, as well as various commerce-based strategies. If you are ready to make a lasting impact in a pivotal role, we want to hear from you!

Your Impact

• Implement a holistic user acquisition strategy that focuses on creating demand for users and converting them into active, long-term users by facilitating their journey
• Build annual and quarterly plans for new user volumes for various user types (Teachers, Students, Parents) at a rate which is profitable for the business
• Build measurement frameworks that are actionable and effective in planning, execution and optimization
• Build demand plans for Paid Owned and Earned media with an eye on user acquisition
• Leverage current capabilities or make cases to invest in new capabilities that will help in acquiring users more efficiently
• Create a team of data-driven strategists and specialists to devise the plan, execute it, and optimize performance
• Implement continuous performance optimization strategies based on data and analytics
• Test and learn UX, pricing, packaging, bundling strategies to convert free users into paid members
• Craft audience-based media plans that perfectly align with our volume and efficiency goals
• Assemble a top-tier acquisition team, fostering a culture of accountability, ownership, inclusivity, high performance, innovation, and unparalleled collaboration
• Collaborate with key partners across departments to align user acquisition with broader business goals.

About You

• 12+ years of experience in marketing, specializing in user acquisition for direct to consumer
• You have an innate ability to visualize the entire user journey, from their first interaction to their commitment as paid users, resulting in revenue growth
• Equipped with experience in diverse media strategies, you know how to connect with audiences where they are and guide them to conversion
• Analytical insights drive your actions; the worlds of SEO and CRO aren’t just areas you’re familiar with, they’re where you thrive
• Strong ecommerce and web based marketing delivery experience
• You have a proven track record of building a team, fostering their skills and leading them to consistently produce outstanding results
• Exceptional interpersonal and communication skills, marked by your ability to forge meaningful relationships with internal stakeholders and ensure alignment on shared visions

Bonus Points

• Experience within the EdTech industry
• You have experience in and/or ability to improve conversion rate in a subscription business
• Background in scaling organizations or navigating dynamic, fast-paced environments
• A history of recognizing and leveraging emerging platforms and digital trends proactively

Working At Prodigy

• Why Prodigy? Here at Prodigy, our employees are the foundation of our organization – an asset that transforms our mission into a reality! For this reason, we offer our employees a Total Rewards Program that is geared towards their financial, physical and mental well-being.

Benefits

• Employees receive full health benefits from day one! Including separate allocation for mental health.
• Employee stock options and savings plan
• $500.00 to create your own work from home set-up
• We pride ourselves on constant learning, which is why we offer our employees an annual learning fund of $1200.00
• Prodigy Savings Program (RRSP, TFSA)
• We value wellness, so in addition to wellness classes and benefits, we also offer an additional $720.00 fund to all employees

Prodigy Perks

• Flexibility to choose whether you work from home or in-office, based on what works best on any given day
• Flexible working hours
• Monthly “no meeting day” Tuesdays
• Extended long weekends throughout the year!
• Want to work from anywhere in the world? We offer 4 weeks of “work from anywhere” per year!

Please note: the privacy and security of our users are of the utmost importance to us, and all employees will be expected to act in accordance with Prodigy’s stringent security policies. Follow us on Instagram to learn more, or visit our website at www.prodigygame.com to view additional benefits and perks and our Culture Blog.

• Get a sense of our culture through one of our news article written by the Toronto star There’s more to corporate culture than mandatory fun!, following an interview with our Chief People officer on how we create an engaging, flexible and fulfilling work environment! https://www.thestar.com/business/mars/2023/04/10/theres-more-to-corporate-culture-than-mandatory-fun.html

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

How to apply?