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Published 2023-02-04

Freelance, remote Copywriter

Type of job: Freelance
Country: United Kingdom
City: London
Company: Cowboy

Description of the offer

In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city – urban environments that are more mindful of us and the way we want to move and more sustainable for all its inhabitants.

We are a disrupter in the market with ambitious goals, winning Red-Dot awards in 2018, 2019, and 2021. We enhance the riding experience by unifying intelligent technology, delightful design, and meticulous customer service. Our mission is to become the most desirable micro-mobility company in Europe & US by 2025.

In May 2021, Cowboy launched its fourth model, introducing a new frame with a wireless phone charging feature. Our bikes, on-demand test rides, and repair services are available in more than 10 European countries and our bikes are available across the U.S.A. In January 2022, Cowboy raised $80 Million of funding from international investors led by HCVC and Siam Capital with continued support from previous investors Index and Tiger Global in the Series C round.

A Cowboy is someone with the courage, despite their fears, to follow their own intuition and to move their own way. Courage is the human emotion shared among our riders and with us as a brand.

The role

We are seeking a highly skilled and experienced freelance digital copywriter with a focus on social media and ad campaigns to help create compelling and effective copy that drives engagement and conversion. The ideal candidate will have a proven track record of producing high-quality content that resonates with target audiences and generates results on Meta and the Google Ad networks. The ideal candidate will also ideally have experience in longer-form content writing.

What you’ll be doing

  • Write engaging and persuasive copy for paid social posts, Google Ads, and other digital platforms
  • Understand and effectively communicate the unique value proposition of Cowboy products and services
  • Collaborate with designers, developers, and other stakeholders to ensure copy is aligned with overall creative and strategic goals
  • Write headlines and ad copy that capture attention and generate interest
  • Create copy for engagement and conversion on various platforms
  • Collaborate with social media and PPC teams to ensure cohesive messaging across all platforms
  • Iterate to ensure copy meets quality standards and is SEO friendly so the team can continuously test and optimize copy to improve performance and achieve campaign goals
  • Write copy that effectively sells our products and services, using simple and on-point language that drives action
  • Test and optimize compelling call-to-action copy to increase CTR
  • Up-to-date in the latest social media and Google Ads features and best practices
  • Support in the writing of longer form articles for a new content hub


We are looking for someone who;

  • Has 3-5+ years of experience as a professional copywriter, with a strong portfolio of digital copywriting samples.
  • Has strong experience in social media and Google Ads copywriting
  • Has excellent writing, editing, and proofreading skills
  • Has a strong understanding of SEO best practices
  • Has experience with A/B testing and optimization
  • Has the ability to capture the Cowboy voice and flex the tone and style appropriate for the platform
  • Is familiar with analytics tools within Meta, Google Adwords and Google Analytics is a plus
  • Is up-to-date on current on industry trends, consumer insights, and best practices

This is a freelance position and compensation will be based on experience and qualifications.


What we offer you

  • Opportunity to become one of the key employees of a fast-growing startup with open, respectful and fun company culture
  • Having a real impact on the company’s growth and evolution
  • Working with people who love what they do every day


Just like our rider community in cities across Europe, diversity is a strength. No matter where you come from, or the path you’re on, Cowboy is inclusive and so is our workplace. Your unique skills, passion, and perspective will help us continue to transform mobility and urban life for the better.

How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

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