Creative Designer for a wine pitch

Description of the offer

Mauler, a Swiss wine producer, is undergoing a rebranding process. The primary challenge is to develop a brand identity that continues to attract supermarket customers with affordable options, while simultaneously elevating the brand in the luxury market to be represented in high-end wine shops.

Design Directions

1. Unified Visual Identity (Un Seul Style pour Toute la Maison)

• Concept: Create a cohesive visual identity that appeals to both supermarket buyers and luxury wine enthusiasts.
• Objective: Establish brand recognition that transcends market segments, embodying both accessibility and luxury.

2. Dual Visual Identity (Deux Styles Distincts)

• Concept: Develop two separate visual identities for the mass-market and luxury wines.
• Objective: Specifically address and engage the distinct audiences of each market segment.

3. Swiss Origin Emphasis (Renforcer le côté “Swiss made”)

• Concept: Incorporate elements reflecting Swiss heritage, blending tradition with modernity.
• Objective: Strengthen the brand’s Swiss identity, appealing to both local authenticity and global luxury perceptions.

Key Challenge

• Balancing Appeal: How to maintain attractiveness in supermarkets with cost-effective options while simultaneously elevating the brand’s prestige in high-end wine shops.

Inspirational and Consideration Points

• Grande Surface Packaging: Reflective of accessible, eye-catching designs.
• Prestige Packaging: Embodying elegance and exclusivity, similar to luxury brands.
• Style Champagne Traditionnel: Symbolizing traditional elegance and prestige.
• Pet Nat – Rock Évocative Style: Catering to modern, younger audiences in new wine shops.
• Other Sparkling Wines and Prestige Cuvées: Combining classic and unique local styles.

Strategic Goals

• Align with consumer expectations in both the mass-market and luxury segments.
• Strategically manage brand image to cater to diverse distribution channels.
• Ensure brand consistency while providing unique experiences for each segment.

Additional Information

• Specify any preferred color schemes, fonts, or imagery.
• Note any legal or cultural considerations in the design process.

Deliverables

• Vector files
• Presentation into a Google Sheets file that will be provided

Timeline

• Dec 12, 2023

Budget

• 500 USD + extra 500 USD if your track is selected by the client

How to apply?