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Published 2023-12-06

Creative Designer for a wine pitch

Type of job: Remote
Country: Worldwide
City: Anywhere
Company: Enigma SA

Description of the offer

Mauler, a Swiss wine producer, is undergoing a rebranding process. The primary challenge is to develop a brand identity that continues to attract supermarket customers with affordable options, while simultaneously elevating the brand in the luxury market to be represented in high-end wine shops.

Design Directions

1. Unified Visual Identity (Un Seul Style pour Toute la Maison)

  • Concept: Create a cohesive visual identity that appeals to both supermarket buyers and luxury wine enthusiasts.
  • Objective: Establish brand recognition that transcends market segments, embodying both accessibility and luxury.

2. Dual Visual Identity (Deux Styles Distincts)

  • Concept: Develop two separate visual identities for the mass-market and luxury wines.
  • Objective: Specifically address and engage the distinct audiences of each market segment.

3. Swiss Origin Emphasis (Renforcer le côté “Swiss made”)

  • Concept: Incorporate elements reflecting Swiss heritage, blending tradition with modernity.
  • Objective: Strengthen the brand’s Swiss identity, appealing to both local authenticity and global luxury perceptions.

Key Challenge

  • Balancing Appeal: How to maintain attractiveness in supermarkets with cost-effective options while simultaneously elevating the brand’s prestige in high-end wine shops.

Inspirational and Consideration Points

  • Grande Surface Packaging: Reflective of accessible, eye-catching designs.
  • Prestige Packaging: Embodying elegance and exclusivity, similar to luxury brands.
  • Style Champagne Traditionnel: Symbolizing traditional elegance and prestige.
  • Pet Nat – Rock Évocative Style: Catering to modern, younger audiences in new wine shops.
  • Other Sparkling Wines and Prestige Cuvées: Combining classic and unique local styles.

Strategic Goals

  • Align with consumer expectations in both the mass-market and luxury segments.
  • Strategically manage brand image to cater to diverse distribution channels.
  • Ensure brand consistency while providing unique experiences for each segment.

Additional Information

  • Specify any preferred color schemes, fonts, or imagery.
  • Note any legal or cultural considerations in the design process.


  • Vector files
  • Presentation into a Google Sheets file that will be provided


  • Dec 12, 2023


  • 500 USD + extra 500 USD if your track is selected by the client

How to apply?

Click on the button to get the company email or employment application form.
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