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Published 2023-12-06

Creative Designer for a wine pitch


Type of job: Remote
Country: Worldwide
City: Anywhere
Company: Enigma SA

Description of the offer

Mauler, a Swiss wine producer, is undergoing a rebranding process. The primary challenge is to develop a brand identity that continues to attract supermarket customers with affordable options, while simultaneously elevating the brand in the luxury market to be represented in high-end wine shops.

Design Directions

1. Unified Visual Identity (Un Seul Style pour Toute la Maison)

  • Concept: Create a cohesive visual identity that appeals to both supermarket buyers and luxury wine enthusiasts.
  • Objective: Establish brand recognition that transcends market segments, embodying both accessibility and luxury.

2. Dual Visual Identity (Deux Styles Distincts)

  • Concept: Develop two separate visual identities for the mass-market and luxury wines.
  • Objective: Specifically address and engage the distinct audiences of each market segment.

3. Swiss Origin Emphasis (Renforcer le côté “Swiss made”)

  • Concept: Incorporate elements reflecting Swiss heritage, blending tradition with modernity.
  • Objective: Strengthen the brand’s Swiss identity, appealing to both local authenticity and global luxury perceptions.

Key Challenge

  • Balancing Appeal: How to maintain attractiveness in supermarkets with cost-effective options while simultaneously elevating the brand’s prestige in high-end wine shops.

Inspirational and Consideration Points

  • Grande Surface Packaging: Reflective of accessible, eye-catching designs.
  • Prestige Packaging: Embodying elegance and exclusivity, similar to luxury brands.
  • Style Champagne Traditionnel: Symbolizing traditional elegance and prestige.
  • Pet Nat – Rock Évocative Style: Catering to modern, younger audiences in new wine shops.
  • Other Sparkling Wines and Prestige Cuvées: Combining classic and unique local styles.

Strategic Goals

  • Align with consumer expectations in both the mass-market and luxury segments.
  • Strategically manage brand image to cater to diverse distribution channels.
  • Ensure brand consistency while providing unique experiences for each segment.

Additional Information

  • Specify any preferred color schemes, fonts, or imagery.
  • Note any legal or cultural considerations in the design process.

Deliverables

  • Vector files
  • Presentation into a Google Sheets file that will be provided

Timeline

  • Dec 12, 2023

Budget

  • 500 USD + extra 500 USD if your track is selected by the client


How to apply?

Click on the button to get the company email or employment application form.
Apply on home page
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