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Published 2023-01-15

Copywriter – U.S. Commercial Content

Type of job: Freelance
Country: United States
City: Work form anywhere
Company: Spotlight Sports Group

Description of the offer

Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. We have over 500 staff, and operate multiple award-winning B2C brands including Racing Post, MyRacing, Soccerbase & Free Super Tips in the UK. In the US we operate Pickswise & Fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, media partnerships (including a joint venture with Spanish publisher, AS) & much more.


Location: Remote (must be willing to work weekends)


  • Create large volumes of written content that attracts, engages and converts sports betting-inclined customers at scale
  • Follow commercial content strategies, working across B2C and B2B Media Partnership properties and ensuring that business objectives are satisfied
  • Work closely with SEO and affiliate teams to optimize the organic visibility and conversion rates of content over time
  • Adhere to weekly content plans and schedule; coordinate with editors to ensure proper production and delivery of the highest-quality content
  • Continually work to improve workflow processes and optimize content performance


  • Experience with deadline-driven, high-volume writing, along with content management and publishing processes
  • Ideally some experience with large-scale SEO copywriting and content marketing campaigns
  • Willingness to learn conversion rate optimization best practices e.g. creating content that converts
  • Ability to think critically and reference data to guide creative decision-making
  • Strong knowledge of sports betting (iGaming/iCasino a plus)
  • Highest level of attention to detail
  • Strong interpersonal and communication skills
  • Knowledge of the U.S. gaming industry


The position will come with a competitive salary, bonus, 13 days annual leave (plus 12 full non-working days and 2 half days), Healthcare contribution and 401K. We also give you your birthday off work. We think we have an amazing working environment and culture and hope you will do too.

How to apply?

Click on the button to get the company email or employment application form.


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