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Published 2023-01-15

Copywriter – U.S. Commercial Content

Type of job: Freelance
Country: United States
City: Work form anywhere
Company: Spotlight Sports Group

Description of the offer

Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. We have over 500 staff, and operate multiple award-winning B2C brands including Racing Post, MyRacing, Soccerbase & Free Super Tips in the UK. In the US we operate Pickswise & Fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, media partnerships (including a joint venture with Spanish publisher, AS) & much more.


Location: Remote (must be willing to work weekends)


  • Create large volumes of written content that attracts, engages and converts sports betting-inclined customers at scale
  • Follow commercial content strategies, working across B2C and B2B Media Partnership properties and ensuring that business objectives are satisfied
  • Work closely with SEO and affiliate teams to optimize the organic visibility and conversion rates of content over time
  • Adhere to weekly content plans and schedule; coordinate with editors to ensure proper production and delivery of the highest-quality content
  • Continually work to improve workflow processes and optimize content performance


  • Experience with deadline-driven, high-volume writing, along with content management and publishing processes
  • Ideally some experience with large-scale SEO copywriting and content marketing campaigns
  • Willingness to learn conversion rate optimization best practices e.g. creating content that converts
  • Ability to think critically and reference data to guide creative decision-making
  • Strong knowledge of sports betting (iGaming/iCasino a plus)
  • Highest level of attention to detail
  • Strong interpersonal and communication skills
  • Knowledge of the U.S. gaming industry


The position will come with a competitive salary, bonus, 13 days annual leave (plus 12 full non-working days and 2 half days), Healthcare contribution and 401K. We also give you your birthday off work. We think we have an amazing working environment and culture and hope you will do too.

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