Any website is defined by two things. The code and the structure, and the look. It’s easy to say that a website is non-existent without its code, rather it’s stupid not to say it. Also, the information displayed on the page. But if the page is dull and just reads like a document then the website does not have its own personality. So the look and feel or the theme of a website is paramount to the effective operation and eventual success of the website.