Strategic Marketing Officer

Description of the offer

Are you passionate about sports ⚽, and especially horse racing ?

Do you want to work in a captivating and constantly evolving universe? This position is for you

To support the growth of our activity on Genybet.fr and Geny.com, we are looking for our future Strategic Marketing Manager.

As part of a work-study program, you will be in charge of developing and animating our communities on our social networks while participating in the overall marketing strategy.

Who are we ?

Genybet is a horse and sports betting site which started its activity in September 2010 by creating a strong link with geny.com, a reference media site in horse racing.

The service was designed with an objective of simplicity and pleasure often taken up by competitors.
Since 2021, the Genybet teams have undertaken an ambitious program to reposition the brand and modernize its services.
Our offices are ideally located in a very dynamic district, near the banks of the Seine and the Jardin des Plantes, at the foot of the Gare d’Austerlitz, and are very easily accessible by metro (lines 1-14-5-10 ), RER and buses.
Premises in a unique architecture in the 13th arrondissement of Paris, 120 people bringing together different skills: marketing, sales, IT and journalists.
A promise: to join a key player in the online horse racing betting market.

Your missions:

In the context of growth and development of our two brands Genybet and Geny.com, your missions as Strategic Marketing Officer are as follows:

CRM: create and implement CRM campaigns.
Community Management: animate the social network accounts of Genybet and Geny.com and manage Meta Ads advertising campaigns.
Influence: managing our network of current influencers and finding new ones.
Sponsorship: develop relationships with racetracks and institutions in the horse racing ecosystem.
Product: participation in the creation of the entertainment schedule and special operations.

Your profile :

• You are in higher education (BAC+4) in digital marketing, advertising, communication.
• You have basics in Community Management and you are very motivated to join a company in full digital development.
• You have knowledge of the world of horse racing and sport.
• Knowledge of the gaming sector would be a plus (horse betting, sports, casinos, gaming, etc.).
• You are thirsty for challenge and new learning.
• You are creative and you like working in a team.
• Bases on Photoshop are a plus.
• Your writing skills are impeccable.
• Your personal situation allows you to hold a position with the possibility of working occasionally on weekends at racetracks, as close as possible to horse racing news and professionals.

The post :

• Alternation (12/24 months).
• Position to be filled from September 2023.
• Remuneration to be defined according to the duration of the work-study program and the level of studies.
• Many benefits (company mutual, Ticket Restaurant® card, Works Council, etc.).
• Premises in the heart of Paris (Le Monde Headquarters) with a beautiful rooftop.
• On-call if necessary (weekend) – Alternation

How to apply?