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Published 2023-12-04

Sr. Product Marketing Manager


Type of job: Remote
Country: United States
City: Remote in U.S.
Company: ReversingLabs

Description of the offer

ReversingLabs is the trusted authority in software and file security, providing a modern cybersecurity platform to verify, trust and deliver safe binaries every time. Trusted by the Fortune 500 and leading cybersecurity vendors, ReversingLabs Titanium Platform® powers the software supply chain and file security insights, tracking over 35 billion files daily.

The explosion in software supply chain attacks combined with new industry guidelines and Executive Orders has created a significant demand for cybersecurity solutions to protect companies building and deploying software. ReversingLabs is on the leading edge of this critical need, recently recognized at the 2023 Hot Company for Software Supply Chain Security by Cyber Defence Magazine.

This is a game-changing opportunity. ReversingLabs is the only company to dissect large and comples binaries at the speed, scale, and explainability to protect the enterprise end-to-end.

Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure, can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey.

We are on the hunt for a Senior Product Marketing Manager with rich expertise in the software development lifecycle (SDLC), particularly in SCA or SAST. As the Senior Product Marketing Manager, you will be responsible for marketing our Software Supply Chain Security solution.

You will work closely with Product Management, Engineering, Sales, and Marketing, collaborating to drive brand awareness, demand generation, and growth while ensuring sales are properly enabled. As a major contributor to sales enablement, you will develop key messaging, web content solution briefs, white paper, sales playbooks, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved.

This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful. Reporting to the Sr. Director of Product Marketing, the SeniorProduct Marketing Manager, will play a key role in developing and executing our go-to-market programs and campaigns that drive demand, accelerate the sales cycle, and build our brand awareness and thought leadership.

 

What You Will Do:

Possess deep domain expertise in application security and software development lifecycle.

Work alongside the product management team and develop, update, and maintain all relevant product content supporting the full solution suite.

Strong cross-functional collaboration with product management, sales, and marketing, as well as demand generation, content marketing, field marketing, and communications.

Maintain updated persona-based profiles and value propositions for usage across sales and demand generation content.
Develop sales playbooks, discovery guides, competitive briefs, customer presentations, and ROI tools.

Consistently engage with customers to fuel reference programs, customer advisory boards, case study production and customer events
Develop white papers, solution briefs, eBooks, blogs, videos and how-to guides with clear and compelling value propositions across the customer journey.

Develop customer and personalized materials in support of ABM and targeted account list programs across enterprise and BD accounts.

Work alongside the Technical Marketing team to produce compelling first-touch demos, webinars, and technical presentations.
Maintain and communicate updated sales enablement materials through recurring communications and a centralized sales enablement platform.

Play a major role in delivering recurring sales onboarding and training that’s consistently measured for continuous improvement
Work closely with demand generation to meet global lead, pipeline and sales objectives
Speak at industry events in addition to customer and partner-facing webinars
Gather and analyze sales enablement, campaign, product, and win/loss performance

 

What We Are Looking For:

  • 5+ years working in cybersecurity and SDLC space required, ideally for a SCA organization
  • 5+ years of B2B product marketing experience
  • Possesses a combination of strategic thinking, execution, creativity, and project management skills
  • Loves to create compelling experiences through the written and visual form to guide users through the digital and personal buying journey.
  • Always thinking about how to make sales successful through training, enablement, messaging, personalized content, and campaign.
  • Passion for winning, driving change, and executing in a fast-moving startup environment.
  • Ability to work collaboratively in a team-based environment.
  • Excellent problem-solving and communication skills.
  • The ability to travel up to 25% or as required by this position.

Benefits

Competitive compensation packages (base & bonus)
HRA – Medical with deductible reimbursements
Employer paid dental, vision, disability & life insurance
401k
Flexible Spending Accounts (health & dependent)
Flexible PTO
Quarterly (3 day) Wellness Weekends
Pet insurance
All employees receive a complimentary membership to the Calm app, promoting mental well-being and stress reduction
Volunteer Time allowance of 8 hours yearly to support the 501c of your choice
Opportunities for advancement
Innovative and collaborative work environment

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards through the years including the 2023 Global InfoSec Award, 2022 CDM Global Infosec Awards, 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products.

Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the prominent investors in the world. With remote employees throughout the United States and England, and offices in Boston, United States and Zagreb, Croatia, ReversingLabs will continue to deliver groundbreaking innovation with top global talent.

We are committed to an inclusive and diverse team. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ReversingLabs is an equal opportunity employer. Applicants only – Recruiting agencies do not contact.


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