Social Media Manager

Description of the offer

About Twine

At Twine, we’re more than just a marketplace – we’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups alike, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for all things freelancing.

Our Mission

At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavors.

About The Job

We are seeking a part-time, remote Social Media Manager for a digital marketing agency that specializes in social media management. The role will start at about 5 hours/week, with the opportunity to increase your hours over time.

Primary Responsibilities

• Developing marketing strategies that incorporate various social media platforms and align with the client’s business objectives
• Analyzing current digital marketing plans to identify strategic weaknesses and make recommendations for improvements
• Optimizing social media profiles to maximize results across platforms including LinkedIn, Instagram, Facebook, TikTok, and more
• Creating and editing graphics, videos (TikToks/reels), and other content, as well as writing posts and captions that align with the client’s branding and help to advance their goals of brand awareness, lead generation, and sales conversions
• Engaging with clients’ audiences through comments and DMs, as well as performing direct outreach to generate leads on platforms like LinkedIn
• Researching social media trends to incorporate into our client’s marketing strategies
• Scheduling content across platforms on a daily/weekly basis
• Setting key performance indicators (KPIs) for social media campaigns and regularly analyzing data to inform content strategy

Requirements

• 2+ years of experience in social media management and content creation, preferably for service-based businesses
• Creative vision, and the ability to adapt content (visual and written) to align with clients’ brand colors, style, voice, and tone
• Copywriting skills – understanding of how to write compelling copy that is adapted to the clients’ target audience and designed to engage, attract, and convert leads
• Excellent communication skills, comfortable working directly with clients and communicating via email, Slack, or Zoom
• Ability to work independently and organize tasks from multiple projects to meet deadlines

Preferred Qualifications

• Degree in marketing, communications, business or a similar field
• Experience using LinkedIn to generate leads for coaches, consultants, and other service providers
• Experience managing paid ad campaigns across social media platforms
• Experienced in writing sales copy for email marketing campaigns, landing pages, etc

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