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Published 2023-03-13

Social Media Manager

Type of job: Remote
Country: Worldwide
City: Anywhere
Company: Flourish Labs

Description of the offer

About us

At Flourish Labs, we’re on a mission to bring accessible, affordable mental health support to everyone who needs it by empowering people to support each other. We believe that peer support is an effective, yet underutilized solution to the mental health crisis. Peer supporters use their own lived experience of mental health challenges to help others.

We are growing the workforce of Certified Peer Supporters by training students in peer support skills, such as active listening, building rapport, strengths, self-care, coping strategies and safety. We’ll offer peer supporter jobs in our peer support network, launching later this year. Students who want support will be able to find Certified Peer Supporters in our network who match their needs, and book support sessions via our digital platform.

We’re partnering with nonprofits and colleges to bring the peer supporter training and job opportunity to students. Youth Era, a peer-led organization based in Oregon with deep experience in training youth peer supporters, is our training partner. We’ve been designing our program with Active Minds, the largest nationwide network of student mental health volunteers with chapters on over 600 college campuses.

We also offer a free app, håp, which helps students track the ups and downs of their mind, connects them to crisis support and makes it easier to reach out to their friends for support.

We recently closed our seed round led by Gradient Ventures, with participation from Collaborative Fund, Learn Capital, WGU Labs, Tiny VC and some wonderful angels. We are now hiring across a number of areas.

What you’ll do in this role

In this role you’ll work alongside our Head of Operations and the rest of the Flourish Labs team to execute on our social media and marketing strategy. This includes the following:

  • Develop content for Flourish Labs social channels, manage postings, analyze results. Graphic design and video editing experience preferred.

  • Research potential influencer partners on various social media platforms, reach out and maintain relationship. Including, but not limited to, TikTok and Instagram.

  • Execute marketing strategies to recruit students into both sides of the peer marketplace: to be trained as peer supporters, and to receive peer support services.

  • Collaborate on messaging, collateral and creative for on campus activities and social campaigns.

  • Community management (responding to DMs, monitoring comments, etc.) on social media, including, but not limited to, TikTok and Instagram.

  • Work with product and communication team to develop product announcements.

  • Assist in tracking and measuring efficacy of our marketing programs and channels.

    Other things you might do in this role

  • Assist in planning and executing outreach events on campus, in partnership with Active Minds and other partners (e.g. athletics teams, sororities).

  • Research potential partners such as sororities, athletics teams, mental health groups. Work with founder to set up partnership, manage relationship and collaborations.

  • Assist in maintaining and updating the projecthap.com website.

Other things you might do in this role
  • Research potential partners such as sororities, athletics teams, mental health groups. Work with founder to set up partnership, manage relationship and collaborations.

  • Assist in planning and executing outreach for events on campus, in parthership with ACtive Minds and other partners (e.g. athletics teams, sororities, etc.)

  • Assist in maintaining and updating the projecthap.com website


What we’re looking for
Key qualifications

  • Passion for mental health/well-being and using technology to solve big problems

  • Deep knowledge of the social media landscape with a passion for creating fresh ideas and innovative storytelling

  • Creative thinker, willing to try different approaches, learn and iterate quickly

  • Thrive in uncertainty, able to adapt to changing priorities of an early startup environment

  • Ability to work independently, confidence to ask for help when needed

  • Detail-oriented

  • Outstanding written and verbal communication skills. We are a remote-first company with people in different timezones, so we rely on clear written communication to get things done.

Preferred qualifications

  • Proven work experience scaling a brand on social media (personal or business of some kind) preferably TikTok (8-10k+ followers) and/or Instagram (4-8k+ followers)

  • Strong organization skills/experience

  • Experience in graphic design and video editing (could be self-taught)

  • Experience working in a startup or startup-like environment

  • Any experience with any of the tools that we use, including Google Workspace, Notion, AirTable, Ashby, Zapier, WordPress

  • Education in marketing, entrepreneurship, public relations/communications, advertising, sales strategy, media planning, brand management, or copywriting

How we work

We are an early stage startup and a global, distributed, remote-first company. This means you can work from anywhere with a good internet connection, and we occasionally meet up face to face for onsite gatherings. We care about impact, not hours worked. Our environment is best suited to people who want to shape their own role rather than be prescribed exactly what to do, who are willing to roll their sleeves up to get things done, even if it’s not part of their job description. We’re looking for people who think creatively, try different approaches, learn and iterate quickly based on data, who love working in a cross-functional team. If this sounds exciting (and a little scary!), we’d love to hear from you.

Supporting you to do your best work

We’re a peer support company, so support is at our core. We support our team members in the best way we can through competitive benefits and flexible working practices.

All Flourish Labs employees and interns enjoy the following benefits:

  • Flexible work time / location. You can work from anywhere with a good internet connection. Generally we expect availability during standard 9-5 work hours, but this is flexible. Additionally, there are several required core meetings per week, but we’ll work with you and your schedule to best accommodate.

  • Company holidays and winter shutdown. We honor 14 paid public holidays a year, and we close between Christmas Eve and New Year’s Day.

Diversity, Equity & Inclusion at Flourish Labs

At Flourish Labs we embrace and support differences because it is the right thing to do, makes us a more fun and effective team, and helps us build better products for our users, who are equally diverse. We are building our products and our company with people who have lived experience of mental health challenges, themselves and/or as a caregiver to others. We are committed to hiring talent with a wide range of backgrounds and experiences, and enabling them to flourish at our company by ensuring everyone has a voice and opportunity to succeed. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, veterans, and people with disabilities. We consider part time and job sharing arrangements for any role, just ask.

Equal Opportunity Statement: We are an equal opportunity employer. If we hire you, it will be based solely on your merit and qualifications directly related to professional competence. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

How to apply?

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