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Skills:
SEO Keyword Research, Search Engine Optimization, SEO Backlinking, On-Page SEO, Organic Traffic Growth, Off-Page SEO, Technical SEO, Content SEO, Competitive Analysis, Google Analytics, Ahrefs
Medium Scope of Work 1 to 3 months
What level of experience will it need? Intermediate
Yes, this could become full time
Location: Worldwide
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Project Description:
The project aims to implement effective Search Engine Optimization (SEO) strategies for a medical tourism website to increase its visibility, improve its ranking on search engines, and attract potential customers seeking medical tourism services. This is a proof-of-concept project and if successful could be a long-term engagement.
Objectives:
Improve the website’s visibility on search engines.
Increase organic website traffic.
Improve website ranking for relevant keywords.
Enhance user experience and engagement.
Increase conversion rates and client acquisition.
Tasks:
On-Page SEO:
Focus on long-tail keywords and localized phrases to capture targeted traffic.
Optimize website pages content, meta descriptions, title tags, etc. with targeted keywords.
Implement a well-structured internal linking strategy to guide users and search engines.
Ensure each page contains unique and valuable content to visitors.
Off-Page SEO:
Build high-quality backlinks through guest blogging, partnerships, and outreach initiatives.
Manage online reputation and handle reviews on relevant platforms.
Social Media Marketing – Leverage popular social media platforms to engage with the target audience and generate leads. This includes creating and sharing relevant content and responding to comments and queries.
Technical SEO:
Improve website speed and optimize it for mobile viewing.
Identify and fix crawl errors, broken links, and any issues that could impact search engine crawling and indexing.
Implement structured data (Schema.org) to enhance search engine understanding of the site’s content.
Local SEO:
Optimize the website for local searches, considering the nature of the medical tourism business.
Manage and optimize Google My Business listing.
Content Strategy:
Content Marketing – Implement a strategy for marketing content developed for the site and distribute content through various channels such as blog posts, articles, and infographics related to medical tourism.
Use keyword research to inform content topics and ensure content is original, informative, and engaging.
Performance Tracking and Reporting:
Analyze Google Analytics and Google Search Console data for improving specific pages.
Regularly assess keyword ranking and adjust strategy accordingly.
Provide monthly SEO reports detailing progress and results.
We understand SEO is an ongoing process and initial results may appear overtime. During this first phase of the project, we will evaluate the program based on specific KPIs (trends) and based on the results expand the project for a long-term project.
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