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Published 2023-09-10

Senior Social Strategist


Type of job: Remote
Country: Spain
City: Madrid
Company: VMLY&R


Description of the offer

The Opportunity

In what has been called the “the biggest advertising pitch in history,” WPP was chosen to redefine the marketing and advertising model as we’ve known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “OpenX” – it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others.

Within OpenX sits “Studio X”. Studio X unites a suite of marketing capabilities into one fully integrated team of experts.​ StudioX uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape – which demands it is more intelligent, agile and adaptable.​ StudioX is our answer to this marketing challenge.​ StudioX is fueled by intelligent, actionable data-signals and real-time insights.​

Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment.​ We specialise in matching the right content to the right audience at the right moment; supported by ​best-in-class automation tools to deploy tailored assets at scale.​ Everything we do is purpose-built for the new marketing landscape: it’s addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response

 

 

The role:

We’re looking for a Senior Social Strategist to join the StudioX team.

You’ll be supporting the wider Strategy team who are instinctively supportive and collaborative whilst developing your creative and integrated strategy skills. You will be working alongside an integrated team, working with individuals from numerous divisions including Creative, Design and Project Management to name a few.

 

Key Responsabilites:

  • Lead the Social Media strategic thinking and expertise for key TCCC projects, brands and charters; working in full integration with the broader team and other experts; with the great ambition of driving TCCC brands in the excellence space of Social Media platforms.
  • Quickly getting up to speed on the clients’ business – you would want to help us understand the ins and outs of what they offer customers, how they do it and how our work on Social platforms contributes to their success.
  • Learning about the clients’ competitors – you will love the chance to get our whole team together regularly and report on what other brands are doing on Social Media or digital and how you think we should outsmart them.
  • Kickstarting great ideas – you would be up for partnering with the account managers and Strategy Director to brief creatives and get to brilliant work. You would jump at the opportunity to help run monthly brainstorming sessions to develop ideas and brilliant proactive thinking we can take to our clients and own the social space.
  • Ownership of projects and briefs – you will not be one to sit at the sidelines. From day one you will want to jump right in, put your hand up to own things, write briefs and find out which part of the account you will get to own and who you will get to own them with.
  • Deep understanding of new media channels, formats and features – you will become a font of knowledge for best practice use of all the channels/formats we currently use, as well as learn about and helping us experiment with new ones.
  • Supporting your team – making sure everyone has the latest info they need, the best research at hand, the latest version of the brief, that creative feedback is properly prepared etc.

 

 

 

Key Skills:

  • You are ambitious, organised and raring to go. You know enough about strategy and have a senior experience of strategy for Social Media channels, in their new forms, and how an agency works, and you are ready to take on more.
  • You have senior experience in modern strategy tasks and have delivered great work on key brands.
  • You’re creative and curious about people. You’re interested in what people want from brands, you’re interested in behavior, social trends and how great ideas can entertain, engage, and influence people.
  • You’re a good writer and confident speaker. Noodling over the words to build a brilliant creative brief, inspiring proposition or slick presentation that sells ideas should be something you love doing (and you’ll be badgering your senior planner for the chance to present it).
  • You’re able to distil information simply. You’re happy to go off and learn as much as you can about a subject/business/brand/category and share back what’s genuinely useful and insightful for the team.
  • You’re eager to get stuck into research tools. We’ve got a whole load of toys to play with. Sources of data, statistics, learning and reporting that you’d be totally up for cracking open and learning how to use.
  • You’re a problem solver and team player. You love solving problems (logically, creatively, analytically, and practically). You believe great ideas and strategies don’t come from sitting with your headphones on in a corner, they come from sharing your thinking and bringing others along.
  • You know what an idea is – when you look at work, you can separate the idea from the execution.

 

 


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