The Opportunity
In what has been called the “the biggest advertising pitch in history,” WPP was chosen to redefine the marketing and advertising model as we’ve known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world’s largest and most beloved brands.
We call our partnership approach “OpenX” – it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others.
Within OpenX sits “Studio X”. Studio X unites a suite of marketing capabilities into one fully integrated team of experts. StudioX uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape – which demands it is more intelligent, agile and adaptable. StudioX is our answer to this marketing challenge. StudioX is fueled by intelligent, actionable data-signals and real-time insights.
Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment. We specialise in matching the right content to the right audience at the right moment; supported by best-in-class automation tools to deploy tailored assets at scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response
The role:
We’re looking for a Senior Social Strategist to join the StudioX team.
You’ll be supporting the wider Strategy team who are instinctively supportive and collaborative whilst developing your creative and integrated strategy skills. You will be working alongside an integrated team, working with individuals from numerous divisions including Creative, Design and Project Management to name a few.
Key Responsabilites:
Key Skills:
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