Senior Manager, Brand Marketing

Description of the offer

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider.

Alma is available in all 50 states, with over 11,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022.

Senior Manager, Brand Marketing

The Senior Brand Marketing Manager helps build, preserve, and grow the Alma brand. This person is responsible for driving awareness and brand perception through leading and developing engaging, culture-shifting brand campaigns, partnerships and experiences across both our provider and consumer audiences. Overall, they will act as a steward of the Alma brand, partnering closely with other teams like creative, content, social, PR, growth, and product to ensure overall brand cohesion. This person is excited to help push us to the next level and differentiate us in our competitive marketplace.

The ideal candidate is a compelling storyteller and process management pro, able to flex from leveraging data and building processes to delivering creative feedback. This person will report to and partner closely with the Director of Brand Marketing, to aid in the refinement of the overall brand and integrated strategy.

What you’ll do:

• Quarterback integrated campaigns and work cross-functionally from kick off to launch
• Work across both sides of our dual business: providers and consumers
• Identify and evaluate upper funnel brand opportunities, partnerships, and sponsorships based on their relevance to overall business goals and brand strategy
• Assist the Director of Brand Marketing in the development messaging strategy, architecture, and other cross-functional tools to ensure brand narrative cohesion
• Lead briefings and deliver feedback to internal and external creative teams for campaign work
• Partner closely across the Brand Team (PR, Social, Content, Creative) to ensure cohesion and pull through of brand ideas, platforms, and initiatives through all channels
• Stay on top of the competitive and media landscape changes by owning Brand audit processes
• Manage external stakeholders such as agencies and vendors
• Resolve issues and bumps along the road, taking brand concepts and strategy to market while problem-solving creatively and effectively

Who you are:

• 5-7 years of experience in brand and/or integrated marketing
• Strong experience project managing campaigns implicating multiple cross functional stakeholders
• Have a proven track record of delivering against, and at times, defining, KPIs
• Naturally curious about relevant and emerging cultural conversations
• Effective relationship builder and negotiator with shown strong examples of collaboration and followership with a diverse group of team members and partners
• Future thinking – someone with a knack for understanding cultural trends and spotting future opportunities
• Passionate about creativity and making breakthrough work
• With the know how to apply both creative and data to drive the right initiatives and make the appropriate decisions for the brand
• Passionate about Alma’s mission and the future of mental health

Benefits:

• We’re a remote-first company
• Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
• 401k plan (Roth and traditional)
• Free Alma platform access
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend to power your wifi, lunches, coffee, etc
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• Free EAP access through LifeWorks
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO

Salary Band: $142,000 – $163,000

Start Date: 11/28

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.

How to apply?