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Published 2023-09-15

Partner Activation Specialist

Type of job: Remote
Country: United States
City: Redmond, Washington
Company: Keywords Studios

Description of the offer

Please note that we are recruiting for multiple positions. Some roles may carry additional responsibilities depending on the level of seniority. These will be explained to potential candidates during the recruitment process.


The Partner Activation Specialist will join our team of community and marketing professionals supporting our client, the developer and publisher of a AAA racing franchise.

They will work closely with multiple teams to plan and execute a marketing roadmap, as well as managing relationships with local partners such as car manufacturers and eSports organizations.

Our client’s Partner team is focused on securing, managing, and maintaining a third-party Partner portfolio that provides excitement, in-game content, marketing and promotional activations, co-branded experiences, and selected outbound license deals. Their thru-partner program delivers a promotional footprint that includes both social media as well as traditional co-marketing activities. They leverage their partners to support and drive their growing franchise across geographies, audience types, and products. Their partner types cover a wide range – including automobile manufacturers, automotive ecosystem partners, major entertainment brands, other gaming franchises, and major consumer brands.

We’re searching for an energized candidate to join our team, learn our client’s business, and help support their growing footprint with a combination of project and organization skills supported by marketing and business experience or comparable training and education.RESPONSIBILITIES:

  • The Partner Activation Specialist will work with the team to manage, organize, plan, support and follow through on assigned programs and rhythms. This will include full reporting and communication of program status, and performance on a regular cadence.
  • The incumbent will interact with game production resources to track items, identify decisions to be made, manage schedules, and escalate items as needed. The role will require the program management of multiple initiatives coordinating with cross functional teams while tracking deliverables. To support this, candidates should have communication and collaboration skills supporting this responsibility. A strong cross collaborative view, understanding the importance and need of cross functional team members, is required to be successful in this role.
  • The Partner Activation Specialist may work with key partners & licensors from time to time, and thus must be able to collaborate with those partners to ensure their brands and intellectual property is accurately represented in our games and/or marketing & activation materials. The role will may require the triage and management of requests from external agencies and global marketing teams to ensure activations are being assessed and delivered as approved.
  • Success for this role includes a disciplined and predictable approach to execution that supports the timely launch of our client titles, activations, products, and services.


  • Experience in one of these supporting disciplines – partner management, program management, or partner marketing
  • Experience with licensed content
  • Ability to collaborate in a matrixed environment with various teams to drive projects to conclusion
  • Bias for action to support the on-time delivery of projects with a focus on communication and quality
  • Ability to plan, create and maintain a highly effective schedule through the usage of a variety of tools
  • Excellent communication skills, both written and verbal, and be a master at conflict resolution
  • Committed to creating a positive, safe, and inclusive environment to facilitate cross team activities and initiatives
  • Dedicated to collecting feedback and adapting programs accordingly to drive for results
  • Great interpersonal skills, sociable, cooperative, and the ability to build trust across teams and individuals
  • Ability to prepare project documentation and present this to a variety of audiences internally and externally at various levels
  • Ability to identify efficiencies in processes and optimize for a repetitive and formulaic approach to managing ongoing program status and deliverables for tracking and post activity analysis through the usage of relevant tools, and dashboards as needed.
  • Passion, energy, and a desire to influence for impact
  • Preference for candidates who can work internationally, whether in-person or by phone or email, on programs. This will include being available at various hours to accommodate international and domestic partners, and considering cultural differences

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