Email Marketing Manager (Delivery)

Description of the offer

• Developing excellent email marketing strategies (flows & campaigns).
• Segmentation, list cleaning, sender reputation management.
• You continually learn, & love talking about & sharing your knowledge of email marketing best practices, best flows, and how to drive conversions & LTV with email marketing.
• You’re confident in your ability to use different email marketing platforms.
• Constantly looking at performance by channels
• Click rates, open rates, Internal dashboards to monitor these emails
• Reduce our emails to go to spam
• Optimal deliverability to everything goes into inbox not spam
• Iterable & Segment is the tools they use but not required
• Using the platform to measure the micro and macro performance of deliverability
• Looking to hire by mid-January

• Monitor the inbox placement for all email campaigns and experiments on an ongoing basis, highlighting trends and potential needs for optimization.
• Continually assess performance of dedicated IP addresses and email sending domain configurations, using both internal and external monitoring tools.
• Warm new dedicated IP addresses and email sending domains to mitigate any deliverability gaps and in support of channel expansion.
• Implement seed lists for highly critical email campaigns to gain even greater visibility into deliverability performance.
• Monitor list hygiene to ensure optimal inbox placement and privacy compliance.
• Document the process of campaign and channel performance monitoring to ensure maximum up-time and transparency for cross-functional partners.
• Stay current on competitive email and CRM trends and use that knowledge to guide future decisions regarding email deliverability.
• Contribute to improving internal processes for how to manage email marketing projects.
• Diagnose all things related to conversion optimization & problem-solving within email marketing.

• 3 plus; years of administering enterprise ESP platforms, monitoring email deliverability performance and implementing seed lists.
• Thorough knowledge of email marketing best practices, audience segmentation and methods to maintain list health and ensure high deliverability.
• Depth of knowledge about email compliance (CAN-SPAM, GDPR, CASL), deliverability (eDataSource, Google Postmaster), and ongoing ESP health.
• Demonstrable skills with internal and 3rd party marketing automation solutions such as Iterable or Braze.
• Self-starter, high energy, positive attitude with good organization and time management skills
• Ability to do audience research, and competitor research, then leverage this info into action in your projects.

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