Marketing Strategist

Description of the offer

• Proven work experience as a Marketing Assistant, Marketing Lead, Marketing Analyst or relevant role in the consulting services industry (at least 2 years)
• Demonstrable communication and presentation skills
• Well-versed in content and social media marketing, paid ad campaigns and copywriting
• Proven ability to juggle multiple marketing projects at a time, while maintaining sharp attention to detail
• Excellent listening, communication, and presentation abilities
• Being results-driven and passionate about marketing, metrics, and communication
• Good understanding of marketing performance metrics
• Helping us be more systematic and organized in our social media presence by communicating our message, values, and purpose effectively
• Connecting the dots: we currently have an exciting list of marketing opportunities, but we’re missing the connector

• You can step into the digital presence and social platforms we’ve created and bring your own ideas and experience
• You can help us communicate more effectively on our social platforms
• You’re enthusiastic and willing to learn on the job – you don’t need tons of experience specific to our industry, you can leverage your existing knowledge and experience to learn the intricacies of a new market
• You are a generalist who can help us strategize and then handle the execution of marketing initiatives, leveraging your own execution experience and working in tandem with subcontractors on specific projects and areas
• Excellent communication skills, including strong copywriting skills.
• Highly organized, detail-oriented, effective, and efficient
• Computer whizz (experience with Slack, Canva, Google Analytics, AdWords, and/or Twitter / LinkedIn / Reddit ads is a plus)
• You have a keen eye for opportunities we might be missing and a desire for systemizing and optimizing marketing
• You’re a problem solver and think ahead to adapt your approach as challenges arise and still hit the mark
• You love a challenge and are resourceful when it comes to figuring things out
• You love operating in a fast-moving environment and adhere to deadlines while producing high-quality work each and every time
• Passion for working with others (being collaborative) and helping our team members grow and learn
• You’re comfortable being the one domain expert on a team and leading strategy while directly executing on initiatives with support from other business areas
• You can grow brand awareness to improve conversion rates for both the sales and talent pipelines
• You can help us research and understand new markets and find our voice in new service offerings.
• You can handle direct and constructive feedback
• A quiet home work environment, including high-speed internet

•  Social Media Strategy and Support
  • Help optimize our social media efforts and channels by finding new ways to engage and opportunities for improvement of existing initiatives
  • Posting to social channels, including Instagram Feed, Instagram Stories, Linkedin business page and products, Reddit, and Twitter
  • Scheduling posts and selecting images to go with them
  • Co-creating social media content in company style and voice
  • Answering DMs on social media (Instagram, Reddit, and LinkedIn)
  • Actively engaging with the community on all social media platforms
  • All social platforms and marketing inquiries are held and nurtured, without the CEO’s or Integrator’s input.
•  Email Marketing Support
  • Drafting and creating marketing emails and newsletters
  • Scheduling and sending email marketing communications
  • Writing, editing, and setting up email automation sequences, using templates supplied
•  Traffic and Funnels Support
  • Building landing pages, email marketing funnels, and other marketing assets in accordance with our specific strategies
  • Creating assets for Linkedin, Reddit, AdWords, and Instagram ads, reporting on ad campaigns
  • Working with our external AdWords consultant to execute on our paid advertising strategy
•  Further Content Marketing Support
  • Writing and publishing blog posts
  • Editing videos and adding captions
  • Coordinating our content calendar
•  Reporting on Key Metrics and Industry Trends
  • Including social channel follows/likes/shares, newsletter open rates, conversion metrics of newsletters, tracking customer journey/conversions
  • Researching and understanding our unique position in the market
  • Seeking out information about our target market by reading what’s current in the industry
  • Proactively studying online marketing strategies and keeping up with the shifts in our space
•  Supporting other team members where necessary
  • Develop and record new processes and keep them organized in one central location
  • Reviewing existing processes and SOPs and updating where necessary
  • Make suggestions, then work with the team to implement corrections to gaps in the marketing department
  • Supporting the CEO in all marketing requests

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