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Published 2023-06-02

Marketing Manager

Type of job: Remote
Country: United States
City: San Francisco, California
Company: Mission Minded

Description of the offer

Mission Minded is a strategy and creative firm that helps good causes have greater impact. Our vision is that nonprofits that make the world a better place have what they need to succeed. And that’s where you come in! We need your marketing expertise to activate our newly refreshed brand, energize our audiences, and invite purpose-driven organizations to partner with us so we can help them achieve extraordinary results.

About You
  • You love working with mission-driven organizations that are transforming our world
  • You delight colleagues with a can-do attitude
  • You are highly driven, organized, and know how to communicate boundaries, prioritize responsibilities, manage up, down and laterally.
  • As skilled as you are working solo, you thrive with team collaboration and value engaging with and championing colleagues across multiple teams.
  • You welcome constructive feedback to amplify your impact, the success of your team, and the business.
  • You are a strategic problem solver with excellent communication skills (both written and verbal) who understands listening well is as important as talking.
  • You understand the key elements of a strong brand and how to authentically activate a consistent message across different mediums in order to attract right-fit audiences.
  • You are an excellent marketing writer, who can craft bold, imaginative, engaging, and strategic content that fires people up, increases new business, and activates the brand.
  • You love to ask, “What if?”, as you seek to elevate all marketing strategies, tactics, and practices.
  • You use data and analytics to confidently communicate marketing recommendations to achieve the goals of the business
  • You actively think about social and racial justice and are comfortable engaging in dialogue with others to use communications to advance anti-racist practices.

Your responsibility as a Marketing Manager revolves around one core objective: Increase the number of new business inquiries coming into Mission Minded through clear and compelling marketing content.

Below are some of the tools and tactics that are already in place, though this role will be responsible for thinking outside of the box and bringing forth new ideas and recommendations that are in line with our brand and industry best practices.

  • Build upon, implement, and evaluate our annual strategic marketing plan.
  • Translate our business development objectives into specific action plans and tactics that will connect with the needs of mission-driven audiences (nonprofits, foundations, schools, colleges, and universities).
  • Leverage the components of our recently-refreshed brand strategy (positioning, personality, values, and experience) to establish an authentic and compelling brand voice across mediums.
  • Work with team members to update and create engaging, on-brand content across all channels including but not limited to: webinar and conference materials, website content, free downloads, social media content, videos, blog posts, and more.
  • Collaborate closely with our Marketing Associate, nurturing their growth and development around marketing best practices.
  • Establish a system for monitoring brand perception and develop proactive strategies to nurture positive sentiments and feedback.
  • Actively grow our online community and digital presence with on-strategy, innovative social listening that engages our audiences and leads to new clients.
  • Build on our current webinar strategy to help us stay abreast of new formats, technologies, and best practices that will ensure an engaging experience for attendees.
  • In partnership with the business development team, enhance our presence at conferences and speaking engagements by identifying new opportunities and ensuring our brand is clearly represented across proposals and materials
  • Monitor and recommend website edits to ensure a clear, actionable, on-brand, and SEO friendly user experience.
  • Establish a comprehensive tracking and analytics process to identify changes in clients needs, the competitive landscape, and our overall business climate to inform continuous optimization of our brand.

About Us
  • A fun way to tell you more about us is by checking out our 20th anniversary video to learn about what we’ve done and what we hope to do for the next 20 years!
  • We’ve been a virtual office since our founding in 2002. We know how to create a strong culture remotely, and we’re energized knowing that every person who joins our small company contributes to that culture. We love creating opportunities for connections with our colleagues in many ways both virtually and in person!
  • Our company values drive who we are every day, and we’d love for you to discuss them with any of our team members throughout the hiring process. You can learn more about our values here.
  • Diversity, equity, inclusion (DEI) is at the forefront of everything that we do at Mission Minded. We’re deeply committed to creating an inclusive environment where diverse voices partake in all aspects of our company and have been actively working on overall DEI internal practices for several years. You can learn more about our commitments here and tell us what you think!
  • We’ve developed a very strong reputation in the nonprofit, foundation and education community. Much of our business comes through referrals from previous clients. We’re proud of that. So we set high standards for our work, and we’re very committed to excellent customer service.

Our Ideal Candidate Has
  • Minimum 7 years paid experience working in a strategic marketing management role
  • Experience developing and implementing marketing plans for a professional services firm, creative agency, or similar industry
  • A strong commitment to, and lived experience with, racial justice, equity, and inclusion work
  • Above-average verbal and written communication skills
  • Passion for winning new clients and re-engaging with past ones
  • Strong business acumen
  • The motivation to work well both independently and in teams
  • Superlative project management skills (experience in the Teamwork platform a plus)
  • Exceptional analytical skills and an eye for attention to detail
  • Fluent user of Google Suite, Office Suite, WordPress, Mailchimp, Zoom; Copper CRM a plus
We are looking for someone with relevant skills and experience. If you meet most, but not all of the qualifications, but feel sure you can succeed please apply. We are committed to helping our employees grow in their careers, and will invest in your professional development.

Salary, Benefits, and Perks!
Although Mission Minded is a for-profit company, our wonderful clients often work with limited budgets and within constrained resources; our compensation reflects that reality. The starting salary range for this position is $70,000-$75,000, depending on experience.

  • We offer additional non-salary benefits (such as 100% employer paid healthcare, a generous vacation policy, technology reimbursement, professional development funds, etc.) that contribute another 30% above this.
  • Other perks include two weeks off at the end of the year, summer Fridays, charitable matching to your favorite mission-driven organizations, and much more. See all our perks here!
  • Applicants must live in the contiguous United States and be legally authorized to work here.
  • Applicants use their own office technology, including an Apple computer (we’ll provide if necessary) and phone.

Next Steps—What We Need From You
  • Resume and Cover Letter: Wondering why we ask for both? Your resume showcases your achievements and capabilities, while your cover letter is your chance to show off your unique personality, motivations, and writing prowess. We’re not only interested in who you are, but how you express yourself—which is an important part of this marketing role! And as a team of storytellers, we can’t wait to dive into your cover letter. So don’t hold back–let us hear about who you are in your own words.
  • Previous Work Sample: We’re excited to see some past examples of the marketing strategies and campaigns you’ve managed in the past.

Do You Need Anything from Us?
Mission Minded is prepared to modify or adjust the job application process or the job or work environment to make reasonable accommodations to the known physical or mental limitations of the applicant or employee to enable the applicant or employee to be considered for the position he or she desires, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If reasonable accommodation is needed, please let us know in your cover letter.

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