Marketplace Strategist

Description of the offer

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces – all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We’re one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.

Your Role

As a Marketplace Advertising Strategist, you will be working alongside a 360 strategist and advertising specialist to collaborate and achieve client goals. You will be responsible for driving the advertising strategy and being the subject matter expert on your book of business. Your day-to-day tasks will include budget management, KPI performance checks, account audits, delegating tasks, and looking for opportunities to expand strategy. You will work closely with the Advertising Team lead to learn Search Term Isolation, and how it fits into our client’s goals.

In the 1st month, you will…

• Immerse yourself in BW’s culture, team and digital marketing philosophy
• Train alongside team Strategists and Leads to learn Search Term Isolation and familiarize yourself with Blue Wheel’s best practices.
• Take a deep dive into the assigned client’s business needs and objectives.
• Audit your assigned clients based on insights from the account.

Sharpen Your Skills In Month 2 By…

Learn our proprietary ad tech, Companion, and how to execute Search Term Isolation

Familiarizing yourself with Walmart, Instacart, Criteo, eBay, and DSP Interfaces.

Taking the lead on advertising strategy, and assisting in implementation, delivery, and execution of deliverables.

Become the owner of budget management and KPI performance on your book of business.

Execute in Month3 by…

Assist in developing, coordinating, and implementing marketing strategies across advertising platforms.

Assist in the creation of quarterly and annual business reviews, owning insights pertaining to advertising performance.

Being proactive within your book of business and assign tasks as necessary to the advertising specialist.

Desired Skills & Experience

1+ year experience overseeing implementation or managing and executing pay-per-click advertising campaigns on Amazon.

1+ year experience in an agency environment preferred

Knowledge of Amazon’s Seller and Vendor Central platforms

Proven results in digital strategy and paid advertising within the e-commerce space

Bachelor’s degree in Marketing, Communications, Business, or related field

Proficient in Microsoft or G-Suite tools preferred

The smallest detail is your favorite detail! Self-driven with the ability to work independently

Able to complete tasks and delivered results in a fast-paced, deadline-oriented environment

Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations

How to apply?