We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Monitor SEO and web traffic metrics
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Set specific objectives and report on ROI
• Monitoring and responding to our google reviews
• Keeping our google business profiles up to date and accurate with pictures, hours, etc.

• Google ads experience a plus
• Proven work experience as a Marketing Specialist/Social Media Manager
• Detailed-oriented and must be able to work independently
• Proficient with Microsoft Office Suite (Word, Excel, Outlook, etc.)
• 8 AM – 5 PM CST

• Paid Time-off
• Paid Holiday

Salary: $1000 – $1300 USD/month

Technical Requirements

• Dedicated workstation at home
• 30 MBPS minimum Internet connection
• Backup device and Internet in times of power outages