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Published 2024-01-09

Marketing Manager, Publishing


Type of job: Remote
Country: United States
City: Remote based in U.S.
Company: BiggerPockets

Description of the offer

BiggerPockets is seeking a Marketing Manager to oversee the development and execution of BiggerPockets Publishing book marketing. Our independent publishing house specializes in the adult non-fiction business category with more than 40+ titles in our back catalog, including two Wall Street Journal bestsellers. Our authors are recognized thought leaders and educators in the real estate investing and personal finance genre, producing perennial bestsellers like The Book on Rental Property Investing.

Reporting to the Product Marketing Director, with a strong dotted line to the Publishing GM, this role is responsible for developing and executing end-to-end marketing campaigns across our retail channels and e-commerce platform. This is a highly cross-functional and collaborative role working across media, marketing, and publishing teams to achieve revenue goals.

Responsibilities

  • Conceives, develops, and executes cohesive marketing plans and book launch campaigns for 3-4 new books per season and our 40+ backlist catalog, on owned BiggerPockets channels and across retail, trade, and e-commerce vendors; collaborating with internal and external media, publicity, and marketing stakeholders on the tactical execution.
  • Collaborate with third-party paid advertising partners on marketing strategy, performance, and ongoing optimizations—largely on Amazon to drive full catalog sales.
  • Collaborate with the BiggerPockets Email Marketing Manager, Social Media Manager, and owned media teams (podcast, YouTube, blog) to develop and execute effective book launch campaigns for the BiggerPockets audience.
  • Partner with authors directly to help them develop author-led marketing campaign plans and a creative asset toolkit that cater to their platform strengths and built-in communities.
  • Partner with external contractors on the ongoing optimization of point-of-sale (POS) page copy to maximize organic discovery and ensure relevant positioning through copy, advertising, or other creative initiatives.
  • Develop and execute promotional sales strategy for our e-commerce platform, inclusive of full-catalog sales, flash sales, and more.
  • Report on performance and results from marketing initiatives, unit sales, revenue data, and title-level performance to authors and publishing stakeholders.
  • Maintain awareness of the adult non-fiction and business book market trends to suggest new and innovative ways for the sales team to market titles and pitch books to the audiences, booksellers, and our distribution/sales team at large.

Qualification & Skills

  • 4+ years of marketing experience, with at least 3 years in publishing marketing specifically
  • Fluency in key marketing and e-commerce concepts, including consumer insights, sales analysis, budgeting, social media marketing, and email
  • Experience working with online and offline marketing and publicity to drive performance in owned e-commerce (Shopify), retail (brick-and-mortar and online retailers), and Amazon-owned channels
  • Understanding or knowledge of real estate investing is highly preferred
  • Ability to take customer insights and transform them into creative marketing plans
  • Attention to detail and excellent time management skills
  • Strong internal and external communication and organizational skills
  • Must be able to handle multiple projects and responsibilities simultaneously
  • Ability to prioritize and manage time effectively while also responding to urgent issues
  • Strong copywriting abilities
  • Ability to work cross-functionally within a matrixed organization across the company
  • Results-oriented, motivated, resourceful, and able to work independently

Compensation

  • This role has a base salary of $70,000 – $90,000 a year based on experience
  • 10% yearly bonus based on company performance

Location

  • United States – Remote

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer

  • We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor.
  • We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

Benefits

  • Medical, dental, and vision coverage
  • Flexible paid time off
  • Office snacks & beverages
  • Tuition reimbursement & career development
  • 401k package
  • Paid parental leave
  • 12 company-paid holidays per year
  • Community service & volunteer opportunities
  • Amazing team & fun culture with lots of team event
  • Learn more about real estate investing

 

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.*


How to apply?

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