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Published 2023-07-18

Marketing Director (Americas)


Type of job: Remote
Country: Chile
City: Santiago
Company: Binance

Description of the offer

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

  • Execute the Binance marketing and growth strategy for the LATAM region
  • Contribute to the marketing strategy with ideas to grow the Binance business in LATAM
  • Spot opportunities and the main point of strategic decision on LATAM’s marketing activities
  • Execute on the activities associated with the marketing strategy
  • Delivering digital content in the form of video interviews, podcasts, and webinars
  • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance LATAM stakeholders
  • Maintaining and updating Binance’s social media channels in the LATAM region, including responding to queries
  • Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
  • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation in LATAM
  • Ensure the onboarding process is suitable for corporate clients
  • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
  • Perform market analysis to determine competitors’ product strengths and weaknesses to ensure Binance is continually leading the market
  • Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
  • Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance digital marketing strategy in LATAM
  • Represent Binance LATAM at industry events and in business development activities
  • Prepare for and present at industry events such as conferences, panels and webinars
  • Contribute to Binance’s position as a thought leader in the LATAM region & Global digital exchange industry
  • Represent Binance at regional industry events and in business development activities
  • Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance’s reputation
  • Strict adherence to all Binance’s internal security and confidentiality requirements
  • Contribute to Binance’s position as an ESG reporting entity in LATAM

Requirements:

  • Bachelor’s Degree in Marketing or Communications, or any other related field
  • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
  • Proven marketing management experience with strong ownership and emotional intelligence
  • Experience launching marketing initiatives
  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
  • Business level fluency in English and native level fluency in the designated local language
  • Execution oriented mindset – with the humility, drive, and scrappiness to get it done

Working at Binance

  • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
  • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.
  • Tackle fast-paced, challenging and unique projects.
  • Work in a truly global organization, with international teams and a flat organizational structure.
  • C ompetitive salary and benefits.
  • Balance life and work with flexible working hours and casual work attire.

Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.Apply today to be a part of the Web3 revolution!Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .


How to apply?

Click on the button to get the company email or employment application form.
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