Home / Jobs / Marketing Director (Americas) | Publiremote.com

Facebook Twitter Linkedin WhatsApp

Published 2023-07-18

Marketing Director (Americas)

Type of job: Remote
Country: Chile
City: Santiago
Company: Binance

Description of the offer

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.


  • Execute the Binance marketing and growth strategy for the LATAM region
  • Contribute to the marketing strategy with ideas to grow the Binance business in LATAM
  • Spot opportunities and the main point of strategic decision on LATAM’s marketing activities
  • Execute on the activities associated with the marketing strategy
  • Delivering digital content in the form of video interviews, podcasts, and webinars
  • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance LATAM stakeholders
  • Maintaining and updating Binance’s social media channels in the LATAM region, including responding to queries
  • Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
  • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation in LATAM
  • Ensure the onboarding process is suitable for corporate clients
  • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
  • Perform market analysis to determine competitors’ product strengths and weaknesses to ensure Binance is continually leading the market
  • Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
  • Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance digital marketing strategy in LATAM
  • Represent Binance LATAM at industry events and in business development activities
  • Prepare for and present at industry events such as conferences, panels and webinars
  • Contribute to Binance’s position as a thought leader in the LATAM region & Global digital exchange industry
  • Represent Binance at regional industry events and in business development activities
  • Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance’s reputation
  • Strict adherence to all Binance’s internal security and confidentiality requirements
  • Contribute to Binance’s position as an ESG reporting entity in LATAM


  • Bachelor’s Degree in Marketing or Communications, or any other related field
  • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
  • Proven marketing management experience with strong ownership and emotional intelligence
  • Experience launching marketing initiatives
  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
  • Business level fluency in English and native level fluency in the designated local language
  • Execution oriented mindset – with the humility, drive, and scrappiness to get it done

Working at Binance

  • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
  • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.
  • Tackle fast-paced, challenging and unique projects.
  • Work in a truly global organization, with international teams and a flat organizational structure.
  • C ompetitive salary and benefits.
  • Balance life and work with flexible working hours and casual work attire.

Learn more about how Binancians embody the organization’s core values , creating a unified culture that enables collaboration, excellence, and growth.Apply today to be a part of the Web3 revolution!Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

Report job, How to avoid job scams

Recents jobs

Published Friday 17 de May, 2024

Product Designer


Steer’s CRM is seeking a talented and experienced Product Designer to join the team. You’ll contribute to our mission, vision, and strategy through

Published Friday 17 de May, 2024

Product Designer

Halo Science

Our mission at Halo is to move science forward. One of Fast Company’s 2021 “World Changing Ideas,” Halo’s platform connects scientists directly with companies to

Published Friday 17 de May, 2024

Senior PHP and Full-stack Developer

United States

About Us: Calldrip is a leading provider of innovative communication solutions designed to help businesses connect with their customers quickly and effectively. Our