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Published 2023-07-06

Marketing Content Writer


Type of job: Remote
Country: Germany
City: Düsseldorf
Company: Cognigy

Description of the offer

Cognigy, a market leader in Conversational AI, powers up enterprise contact centers to exceed customer expectations, improve agent satisfaction and rapidly respond to market changes. The Cognigy.AI platform enables next-generation customer service, with a suite of solutions including Conversational IVR, Smart Self-Service, and Agent + Assist. Cognigy.AI gives the enterprise what it needs to deliver always-on, personalized service experiences at scale, on both voice and chat.

Our skilled #CognigyCrew are the people behind our cutting-edge technology and we are now looking for more talented people to join our global team.

Why you’ll love working at Cognigy: our promise to you

We empower our people to be successful as part of a diverse, passionate and respectful team who are proud to be enabling customer and employee service that is loved by everyone.

We do this by challenging each other to succeed and being enabled to do our best work. Encouraging and supporting growth is at the heart of our success, founded on a culture of mutual respect and trust – always! It’s no wonder that the values that inspire and drive our #CognigyCrew are our 4Ts:

Team, Trust, Transparency, Technology.

Your new role

We are seeking a talented and creative Marketing Content Writer to join Cognigy’s marketing team. In this role, you will play a crucial part in creating compelling and engaging content that promotes our conversational AI powered customer service solutions to enterprise customers. You will collaborate closely with the field marketing and product marketing teams to develop content strategies, craft messaging, and produce various types of marketing content to drive awareness, generate leads, and support customer acquisition efforts.

Responsibilities:

 

  • Create high-quality and engaging German-language marketing content, including blog posts, whitepapers, case studies, website copy, email campaigns, social media posts, video scripts, and sales collateral.
  • Localization and transcreation of English messaging into compelling German-language marketing assets
  • Conduct thorough research and stay up-to-date with industry trends, emerging technologies, and advancements in Conversational AI to bring innovative ideas and insights to content development.
  • Develop and execute content marketing strategies that align with Cognigy’s goals, target audience, and brand voice.
  • Conduct thorough research on industry trends, market needs, and competitor analysis to ensure content is relevant and competitive.
  • Collaborate closely with product managers, subject matter experts, and sales teams to understand product features, benefits, and customer pain points.
  • Write clear, persuasive, and compelling content that effectively communicates the value and benefits of our enterprise Conversational AI solutions.
  • Optimize content for search engine visibility (SEO) to drive organic traffic and improve the company’s online presence.
  • Edit and proofread content to ensure accuracy, clarity, and consistency, adhering to brand guidelines and industry best practices.
  • Collaborate with the design team to ensure content is visually appealing and aligned with brand guidelines.
  • Measure and analyze content performance using relevant metrics and make data-driven recommendations for continuous improvement.
  • Contribute to the development of marketing campaigns and provide creative input to support lead generation and customer engagement initiatives.

Requirements

About you

  • Native German speaker, fluent English.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).
  • Proven experience as a Marketing Content Writer, preferably within the software or technology industry, targeting enterprise customers.
  • Exceptional writing and editing skills with a strong portfolio of marketing content, showcasing your ability to craft persuasive and engaging copy.
  • In-depth understanding of content marketing principles, including buyer personas, customer journey mapping, and content distribution strategies.
  • Familiarity with Conversational AI, Customer Service operations, Contact Center practices, or related fields is a plus.
  • Proficiency in SEO best practices and ability to optimize content for search engines.
  • Excellent research skills to gather relevant information from various sources and synthesize it into compelling content.
  • Strong attention to detail and ability to meet deadlines in a fast-paced environment.
  • Familiarity with AI content writer, marketing automation tools and content management systems (CMS).
  • Knowledge of social media platforms and experience in crafting engaging social media content.
  • Ability to work both independently and collaboratively within cross-functional teams.
  • Excellent communication, organization, and project management skills.

Benefits

Life at Cognigy: what we offer you

We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work – these include:

  • Attractive and performance-oriented salary
  • Company pension plan
  • 25 days paid leave, plus 5 days floating leave
  • Discretionary virtual stock options plan, so you can benefit from the company’s success
  • Unique opportunity to help build and shape the company, with little hierarchy
  • Flexible and remote working options
  • Colleague recognition, reward and celebration events
  • Global Employee Assistance Program
  • ClassPass membership, giving you access to a variety of fitness and wellness experiences
  • Ongoing learning and development opportunities, including LinkedIn Learning


How to apply?

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