Marketing and Communications Manager

Description of the offer

Reporting to the Director, Resource Development, the Manager, Marketing and Communications is a key role within Blue Door, contributing to the organization’s ongoing growth, advocacy, and leadership. Aligning with Blue Door’s strategic plan, the Manager will be responsible for developing a yearly marketing plan and executing the plan using Blue Door’s social media, website, e-newsletter, annual report, media outreach, fundraising campaigns, and On The Way Home podcast.

The Manager must be highly organized, fast-paced, creative, possess strong verbal and written communication skills, and be skilled in relationship management.

Responsibilities

Strategy

• Develop annual marketing and communication plans aligning with Blue Door’s mission, vision, and strategic plan.

• Establish KPIs, monitor trends, and use data to drive marketing plans.

• Support with developing and updating policies related to privacy, social media, etc.

• Equip staff with key messaging and direction needed to uphold the brand.

• Stay up to date on issues related to housing and homelessness, as well as design and marketing trends.

Brand Management

• Uphold brand guidelines across the Agency including all marketing and promotional materials (e.g. infographic flyers and posters, all signage, program brochures, etc.)

• Manage and update Blue Door’s Brand Guide and Brand/Communication Assets as needed and according to industry trends and standards.

• Lead the creation of branded templates (e.g. PowerPoint presentations, letterhead, etc.)

Social Media and Website

• Manage social media for Blue Door including increasing followers, overseeing social media engagement, and supporting the Digital Content Coordinator with the creation and proofing of social media graphics and copy, ensuring alignment with the Agency’s brand guidelines.

• Develop and manage social media ads and boosted posts.

• Write, publish, and optimize website content.

Content Creation & Marketing

• Lead the planning, creation, and distribution of Blue Door’s print and digital marketing materials including annual report, brochure, and strategic plan information graphic.

• Organize and manage Blue Door’s content calendar for social media, e-newsletters, and website.

• Write, source content, and design engaging and strategic bi-weekly e-newsletters.

• Support fundraising campaigns and events through the creation of communication plans, event marketing materials, and execution of marketing strategies, with the support of the Resource Development Coordinator.

• Collaborate with other programs to capture videos and photos of Blue Door’s programs and participants.

• Maintain distribution lists for public relations materials.

• Help build positive relations with the community, funders, and external parties.

Media Relations

• Write and send media articles, releases, and event invites.

• Support with organizing media events.

• Respond to media inquires, establishing new and ongoing relationships with media.

• Support with maintaining and updating media contact lists.

Podcast

• Identify podcast guests and coordinate guest bookings with the podcast producer.

• Write episode descriptions and post episodes on the podcast’s social media accounts.

• Develop promotional materials for the podcast.

Uphold Agency Policies

• Able and willing to promote harm reduction practices.

Qualifications

• 5+ years experience in multiple areas of marketing and communications, including media, brand management, advocacy, and campaign management.

• Post-secondary education in marketing, public relations, journalism, or a related field.

• Experience developing and implementing successful marketing campaigns.

• Proficient in social media use (Facebook, Instagram, Twitter, and LinkedIn).

• Experience with various marketing platforms and tools including Sprout Social, Meta Business Suite, Constant Contact, Google Analytics, Canva, and WordPress is an asset.

• Strong design, writing, and editing skills.

• Experience with not-for-profit marketing and fundraising is an asset.

• Advanced knowledge of Microsoft Office skills including PowerPoint, Word, Outlook, and Excel.

• Able to work independently but also as part of a team.

• Proven superior customer service skills.

• Bilingualism (French and English) is an asset.

• Excellent time management and organizational skills.

• Sound judgment, tact, and ability to maintain confidentiality.

• Ability to deal with extremely confidential and sensitive information.

• Valid Vulnerable Sector Screening Report from York Regional Police and driver’s license.

How to apply?