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Published 2023-01-20

Paid Media Growth Strategist

Type of job: Remote
Country: United States
City: West Palm Beach
Company: Lucyd Media
Company website:

Description of the offer

Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe.
We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.
As the Growth Strategist you will be executing on the following:
  • Planning, documentation and presentation of strategies for your investors.
  • Identifying bottlenecks, troubleshooting and providing solutions to execute on investor accounts
  • Playing the front-facing role and managing the overall client relationship, including cross-selling services
  • Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully
  • In-Depth Strategic Planning of new client programs
  • Overall investor performance and hitting set KPIs – testing, optimizing and scaling.
  • Full Accountability for Leading and Managing your ‘Team Pod’ (typically 2-3 support members), prioritizing their work and time allocated to each investor on a weekly and daily basis
  • Following Lucyd’s ad account best practice structures, testing rules and playbooks
  • Project management of any additional assets that may need production – landing pages/funnel builds, questionnaire forms, messenger bot etc
  • Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team – are you a Digital Don Draper or Peggy Olsen we’re looking for?
  • Hitting deadlines and managing your team to do likewise
  • Work with the Department Heads in improving processes and the overall performance of your team unit.
  • Prepare and present detailed reporting for the client on a monthly basis
  • A monthly Case Study on a client, campaign or split test
  • Manage the clients ad spend as if it were your own.
  • Assist in the training and progression of the junior members on our team
  • Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client account and the Right Hook team as a whole.
  • You will hold yourself accountable for all aspects of your client accounts – wins and mistakes…and we’re always learning from our mistakes!
  • 5+ years of eCommerce Marketing experience
  • 3+ years of Facebook Advertising experience
  • Proven track record of strong Facebook Ad Account Results & Experience Managing $50k+/month Ad Budgets
  • Strong Excel/Google Sheets skills
  • Excellent Productivity and Prioritization skills
  • Elite communication skills – both written and verbal
  • Team player with focus on clients success – we’re here to elevate one another.
Role Type
  • Employee
  • 40 hours per week
  • Working between EST and PST (North America)
  • Remote with the potential for occasional on-site/off-site retreats


How to apply?

Click on the button to get the company email or employment application form.


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