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Published 2023-03-05

Head of Demand Gen & Account-Based Marketing

Type of job: Remote
Country: United States
City: Los Gatos, California
Company: Veza

Description of the offer

About Veza

Veza is a well-funded startup headquartered in Silicon Valley, operating with teams across the US, Canada, and Europe. We are building an iconic data security company for the multi-cloud era and are backed by top-tier VCs, angel investors, and security leaders from Google, Stripe, and Facebook. Our founding team consists of serial entrepreneurs and early engineers from startups and cloud-age companies.

We’re looking for a detail-oriented, hands-on, results-driven individual to work in an energetic environment with responsibilities that include building our lead generation processes as we scale Veza. You’ll work alongside builders who have helped to shape the success of companies such as Google, Okta, Rubrik, AWS, VMware and more.


Remote/WFH. Open to anywhere in the United States

You Will:

  • Design and execute a demand generation strategy to deliver on pipeline goals, reporting to the CMO
  • Define targets and the marketing budget in consultation with Sales and Finance
  • Shepherd programs for both mid-market and enterprise, leveraging high-touch ABM tactics for target accounts and executive buyers
  • Hire and develop a world-class team
  • Coordinate with SDRs on campaigns, delivering assets, training, and feedback to ensure productivity
  • Build a digital marketing function to support campaign goals with website, email marketing, paid digital ads, content syndication, and SEO/CRO.
  • Drive focus on funnel KPIs to reach world-class efficiency (e.g. cost per opportunity, cost per pipeline, cost per acquisition)
  • Own the mechanics of lead generation, including routing, SLA enforcement, and good data hygiene across Marketo and Salesforce
  • Own the budget and negotiation cycles with portfolio of martech vendors

You Have:

  • 10+ years of experience in B2B tech marketing
  • Experience building and managing teams of 10 or more
  • High level of attention to detail, aptitude for planning/executing deadlines
  • Sufficient comfort with Salesforce and Marketo to double-check lead flows and KPIs

Nice to have:

  • Experience with security or identity industries
  • Professional experience in a high-growth start-up
  • MBA degree

Culture Alignment:

We’re driven to build a strong company culture and are looking for individuals with strong alignment with the following:

  • Stay Customer Obsessed
  • Iterate, Adapt, and Innovate
  • Demonstrate a will to win
  • Lead with Humility
  • Act with Integrity
  • Founder’s Mentality

Veza is proud to be an equal opportunity and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants regardless of criminal histories, consistent with applicable federal, state, and local laws. If a candidate with a disability requires an accommodation during the recruitment process, please contact Linus Coy at lcoy@veza.com

About Veza:

Veza is the data security platform built on the power of authorization. Our platform is purpose-built for multi-cloud environments to help you use and share your data more safely. Veza makes it easy to dynamically visualize, understand and control who can and should take what action on what data. We organize authorization metadata across identity providers, data systems, cloud service providers, and applications — all to address the toughest data security challenges of the multi-cloud era. Founded in 2020, the company is remote-first and funded by top-tier venture capital firms including Accel Partners, Bain Capital, Ballistic Ventures, Google Ventures (GV), Norwest Venture Partners, and True Ventures. To learn more, please visit us at veza.com.

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