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Published 2023-02-28

Head of Brand & Content


Type of job: Remote
Country: United States
City: Anywhere
Company: Earnest

Description of the offer

At Earnest, we believe in a world where paying for your education takes less time than earning your degree.  Join us on our mission to empower anyone seeking higher education to reduce the total price tag of their degree, supercharge their ability to pay down student debt, and get on the right financial track fast.

A little background on Earnest: We’re a remote first FinTech company with an accomplished team who believe consumer lending can be radically improved and are doing something about it. We are disrupting the trillion dollar student loan industry by redefining what it means to be creditworthy. We created a company that combines data science, streamlined design, and technology to:

  • Build products that simplify the lending process
  • Personalize loans to suit the needs of our customers
  • Engage with our customers through more human experiences

What makes an “Earnie” culture: 

Earnies define our culture as:

  • Earn Happy Customers
    • Our success comes from anticipating their needs and providing the solutions they’re looking for.
  • Better is Better
    • The path to great means getting better every day. We push ourselves, and each other, to remain curious and think differently. 
  •  PhD in Moving Fast
    • Our customers are tired of long wait times and large student loan bills so we constantly seek out ways to deliver faster.
  •  Passion for Challenges
    • Perseverance and optimism are just the start to take on the inertia of a national trillion-dollar problem.
  •  Impact is a Team Sport
    • We maximize our impact when we act as one team.

Our Earnie’s are fun, innovative, and willing to roll up their sleeves to help their team succeed in a fast-paced environment. If this sounds like you, and you want to join us on our mission to radically disrupt a trillion dollar fintech industry, keep reading to find out how.

As the Head of Brand & Content, you will report to the Head of Performance & Direct Marketing and:

  • In collaboration with other stakeholders (marketing team, product, Design) define and drive content and creative strategy that bolsters our brand connection and engagement with customers
  • Develop a communications strategy that encompasses the entire consumer lifecycle, from awareness to education to post-conversion periods.
  • Pull through content strategy and manage SEO Managers to ensure that blogs and web content are expertly prioritized
  • Partner with marketing channel owners to craft creative platforms for all products/key campaigns that align to business priorities, brand pillars, and key messages
  • Evolve the brand voice and define key value props and messaging hierarchy for all products and segments and work closely with Media to understand differentiated audiences and messaging needs
  • Be the main point of contact for Creative Agency of Record and manage that relationship; work in
  • Be a brand champion on the Marketing team, guiding the creative development of all advertising, landing pages, social media, and editorial/educational content
  • Evangelize the brand within Earnest, educating, empowering, and guiding all departments on how to share our story, from Product to Client Happiness to People teams

Impact of this role:

  • This role will create creative platforms/content strategy and reign that in across future products and current ones here at Earnest
  • Ensure the creative platform is being pulled through across all marketing teams as well as site experience, etc, and this person will lean in heavily for oversight of video spots

Experiences you will bring with you: 

  • 8+ years of experience in branding and marketing
  • A mix of experience on the brand side and agency side of advertising/marketing, or experience with those different roles within an organization
  • Strong experience with cross-collaboration with Media, Production, Product within large Marketing organizations; understanding that Marketing is a combination of many different facets and experts and all pieces are imperative
  • Experience leading teams of copy and content writers, content      strategy, and giving design guidance     .
  • Experience with PR and external communications
  • Experience with SEO/SEO Content management
  • Familiarity with metrics around brand awareness and health
  • Ability to own large agency relationships, from budget justifications to timelines, to holding standards of compelling and quality work     .
  • Proven analytical skills, demonstrating the ability to glean insights, develop strategies, and communicate results based on solid metrics

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits that include: 

  • Health, Dental, & Vision benefits plus savings plans
  • Work anywhere in the U.S.
  • Mac computers + work from home stipend to set up your home office
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • RSUs
  • 401(k) plan to help you save for retirement plus a company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary to anywhere in the world
  • Competitive days of annual PTO
  • Annual “my day”
  • Pet insurance!
  • Competitive parental leave
  • Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.  

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

#LI-hashtag
A little about our pay philosophy: We take pride in ensuring we are compensating our employees fairly and equitably. We are showcasing a range and actual starting pay may be based on several factors including but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate location, and budgetary constraints. This number does not necessarily reflect your total compensation, but is a range for your base salary.
Pay Range
$137,000$171,250 USD


How to apply?

Click on the button to get the company email or employment application form.
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