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Published 2023-02-11

Florida Virtual School: Paid Media Specialist

Type of job: Remote
Country: United States
City: Orlando, FL
Company: Florida Virtual School

Description of the offer

The Specialist, Paid Media is responsible for the execution of paid media campaigns across paid search, paid social media, display, and other digital advertising channels. The Specialist, Paid Media supports marketing leadership to meet business goals through strategic planning, data analysis, and compilation of performance metrics into a clear narrative. This position manages and optimizes paid campaigns, analyzes results, and makes recommendations to forecast and measure outcomes.

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:
  • Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field; or equivalent combination of education and relevant experience.
  • Facebook Blueprint, Google Ads and Bing Certification (required within 90 days of employment).
At least 3 years’ experience in:
  • PPC
  • SEM
  • Bidding
  • Google Ads
  • Google Analytics
  • Meta Ads Manager
Knowledge, Skills, and Abilities (KSA’s):
  • Strong analytical skills
  • Knowledge around the basics of search engine optimization (SEO)
  • Ability to work on multiple projects in a deadline driven environment.
  • Proficient in Microsoft Excel
  • Passion for digital marketing and search engine marketing; willing to keep abreast of new technologies.
  • Ability to analyze traffic from digital media buys to gauge success and adjust strategies
  • Ability to effectively communicate with others both written and verbally.
  • Ability to prioritize tasks while maintaining constant level of high quality
  • Strong interpersonal and customer service skills
  • Ability to be self-motivated
  • Ability to be a strong team player and work with multiple employees to achieve deadlines


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