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Published 2023-03-05

Director, Regional Marketing

Type of job: Remote
Country: United States
City: Burlington
Company: Veracode

Description of the offer

Director, Regional Marketing

Veracode is recognized as a premier provider of SaaS-based software security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes.

The Director, Regional Marketing will be responsible for our North America marketing strategy together with associated planning and execution of all regional marketing programs that lead to achieving pipeline growth and targets across all Veracode segments.

Reporting to the VP of Growth Marketing, you and your team will manage and deploy the entire marketing mix for your region.  You are dedicated to fostering great relationships across the business and most specifically partnerships with Sales leadership and teams.

Experienced in managing Marketing teams, this role will be expected to develop, grow, and train the next generation of marketing talent at Veracode. Help us foster a collaborative work environment and display strong communication skills across functional and geographical boundaries.

Role Overview

  • Responsible for leading enhanced interactions and business results through the successful leadership and management of the Regional Marketeers focused on driving deep relationships with the supporting sales organization
  • Work with your regional leadership team and your global marketing counterparts to create a market winning growth plan; perform market research and analysis to identify trends and opportunities; analyze existing marketing programs and projects; optimize existing operations to increase productivity whilst aligning to sales strategy aimed at achieving growth targets
  • Collaborate on the digital marketing approach and plan, with a keen eye on understanding what works in your region and adjusting as needed
  • Be familiar with Account Based Marketing programs – how they should be applied, driving through to concrete results. Campaigns will form a major approach of your go-to-market and you will be used to influencing and collaborating with cross functional teams including Demand Centers on effective campaigns for your region to impact growth through the funnel
  • Develop and apply innovative Customer Marketing approaches to increase the share of wallet in existing customers
  • Proven marketing strategy and experience with channel partners and global systems integrators to drive mindshare, support enablement opportunities and continue the growth curve of channel contribution from our base in collaboration with Global Partner and Partner Marketing teams
  • Build and maintain strong communication and workflow channels between Global Marketing teams and Sales teams whilst continuing to foster wider stakeholder relationships within Veracode
  • Lead the implementation of programs and projects, setting guidelines and timelines and coordinating with managers along the way
  • Actively track, report, and communicate ROI on a regular basis, making decisions and adjusting approaches accordingly
  • Own and manage the marketing budget for the region – make decisions on spend ratios aligned to mix, programs and activities. Work with stakeholders, counterparts, and peers to align plans, resources and budget

Preferred skills and experience: 

  • Bachelor’s degree in Business, marketing, or related field or equivalent experience
  • 10+ years of proven experience building high performing teams in B2B/SaaS, enterprise, or demand generation marketing in high-growth software companies, SaaS or cybersecurity organizations
  • Demonstrated success creating and executing go-to-market plans, inclusive of multi-media campaigns and event activations under tight timelines
  • A comprehensive understanding of MarTech platforms and how they can be leveraged to support growth
  • Ability to present ideas effectively to individuals or groups, targeting presentations to the needs of the audience while gaining trust
  • Strong project management experience, including superior analytical and planning skills and managing multiple projects simultaneously

What we offer you

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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