Digital Marketing Specialist – Opportunity Overview

IV.AI enables the world’s most iconic businesses and executives with AI-Powered Decision Making via a global AI platform and incredible team. IV.AI’s technology is a proprietary AI system that delivers high-quality data that leaders use to make better-informed decisions with human-readable insights or enhance internal models. The product is delivered via versatile APIs and sophisticated no-code tools.

As a Digital Marketing Specialist, your primary role will be facilitating an end-to-end digital marketing strategy for all IV.AI brands, products, events, and sales opportunities. You should have +2 years of experience working professionally with graphic design tools, webmaster CMS and SEO tools, and social media marketing platforms.

If you have excellent people skills, business acumen, and exemplary work ethics and feel confident you can maintain control over a diverse set of marketing operations, we would love to meet you.

Primary Responsibilities:

• Adhering and contributing to the overall global digital marketing strategy
• Create digital assets using design to support all marketing and sales opportunities
• Create support materials for major global technology and data conferences IV.AI participates in
• Drive the most value possible from IV.AI products through marketing and advertising efforts
• Create and manage internal digital media assets
• Manage and grow business web presence, including maintaining website content and social media engagement
• Work in partnership with C-levels to drive business growth
• Leverage and maintain SEO and analytics platforms to capture, report on, and improve engagements
• Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners

Skills and Attributes:

• Be excellent with people, enjoy connecting and learning needs and communicate value from a place of empathy
• Ability to work independently and manage priorities and initiatives efficiently
• Ability to articulate ideas, concepts, and vision to both technical and non-technical audiences
• Excellent listening, negotiation, and presentation skills
• Excellent verbal and written communications skills
• Excellent planning and time management skills with a proven track record of meeting deadlines under pressure
• High adaptability to situational and organisational changes
• Highly motivated, resourceful, and results-orientated to achieve goals
• Excellent social skills; friendly and outgoing, not afraid to connect with new people
• Passionate about innovation, tech, and leading positive change in the world through technology
• Possess an entrepreneurial mindset
• Creative thinker with the ability to troubleshoot issues quickly and effectively
• Extremely well-organized and analytical with an ability to work well under pressure
• Strong team player as well as a proactive individual contributor
• Keep up to date with technological and market developments in the industry
• Attend training and actively seek to continually enhance understanding of the company’s products and value proposition

We are…IV.AI is the world’s leading language processing AI platform. We have grown fast but aim to retain our scrappy nature, enabling us to build big AI models that outperform industry standards. There are a lot of companies right now that talk about the potential impact of AI while we hustle hard and have actually proven the benefits repeatedly. See validation on the homepage or via case studies and press.

Helpful

We help people become smarter by using AI or data generated by AI models – the increased human intelligence is driven via a polished AI product that makes sense of noisy social media data, documents, web data, podcasts, and internal or external communications. IV.AI takes problems that were previously too complex to manage because of the scope of the research and tracking needed to solve them and makes them easy to solve via high-quality data, easy-to-use tools and experienced, helpful teams.

Inclusive

Our inclusive culture values people regardless of their background, education, or upbringing. In order to train machines to act appropriately, we need builders and contributors who are representative of the entire population. AI is only as good as the teams working on it and the training it receives. AI is incredibly powerful and human bias in the training process can be equally harmful to the world if the technology is not being managed by teams of people who are diverse and considerate.

Hardworking

You should expect hard challenges working with a product that is constantly breaking new ground and tier 1 users. In just 5 years IV.AI has built a scalable platform with 100s of AI solutions for Fortune 500 companies including Sony, Walmart, Toyota, Netflix, Time Warner, Fox, Capital One, and Estée Lauder, to name a few.

Professional

Being professional and respectful of clients and coworkers is of the utmost importance. We work with blue-chip clients and sometimes with very sensitive data that requires care and diligence via our focused security systems and protocols.

Collaborative

Our employees are constantly problem-solving and assessing their own output to maximize delivery. It’s important that our team is always looking for the best way of addressing problems so we can manage customer expectations.

Smart

We never try to write more code than is necessary for a task. We modularize and systemize everything. Concurrency is important to us and simple solutions always win. We work together to determine best practices/processes and to stick to them. We believe that no challenge is too hard.

Evolving

We’re still young. Expect that you’ll be part of a core team, able to have a say in the future of the company. Also expect that the senior team has no problem being challenged: they love to listen.

Who you should be…

You should love to build things and be excited about AI. You should be smart but always willing to learn. You’ll be able to accept your own limitations and be honest that nobody knows everything, anybody is able to ask for support, and the person who thinks they’re the smartest person in the room is never the smartest person in the room. You will always be looking for solutions that can speed up workflows. Efficiency is at the top of your mind which can vary from optimized MVPs that highlight opportunities to deep, complex weeds when adding polish to a live product.

Qualifications and experience:

• 2 to 5 years of professional experience in digital marketing and design
• Practical experience with design tools including Adobe Suite and Figma
• Good knowledge of common web and marketing tools including Google Analytics, Meta and Google advertising platforms, SEO and CMS tools, Mailchimp, including retargeting and tracking, etc
• Technical understanding of social media platforms including Facebook, Instagram, Twitter, Reddit, TikTok, etc
• Fast learner with a good general understanding of technology
• Proven track record of delivering against targets with past work examples
• Experience working with technical products and teams
• Ability to work in a fast-paced, entrepreneurial, results-oriented culture
• Aptitude in decision-making and problem-solving