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Published 2023-08-29

CRM Manager (Sports)

Type of job: Remote
Country: Malta
City: Sliema
Company: bet365

Description of the offer

As a CRM Manager (Sports) you will work closely with the Senior CRM Management team in shaping, supporting and leading the team to achieve the short and long term objectives of department.

You will be supporting the Sports CRM team; who are responsible for creating strategic CRM roadmaps, executing and analysing campaign performances which aim to drive long-term customer engagement.

The ideal candidate must be a self-motivated and proactive individual with a meticulous attention to detail. You will be results oriented, with a proven CRM expertise who is customer focused and possesses strong commercial awareness, analytical and leadership skills. You will be able to manage and monitor departmental workload and demonstrate success in coaching and developing staff.

Key aspects of the role will be line management and development of a multi-skilled team; ensuring agreed deadlines are met, whilst maintaining a high level of accuracy and efficiency.

Preferred Skills, Qualifications and Experience:

  • Extensive experience working in CRM or Marketing related roles.
  • Comprehensive knowledge of Customer Data Platforms (e.g. Optimove) and/or Execution Platforms (Braze) is essential.
  • Deep understanding of the online Sports betting industry,3+ years of previous experience in similar roles and passion for Sports.
  • Demonstrate the ability to lead, motivate and organise a team, taking responsibility for their day to day management.
  • Delegate effectively by utilising excellent planning and organisational skills.
  • Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.
  • Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
  • Interact with a range of different departments and build strong cross-departmental relationships.
  • Communicate effectively and clearly with all levels of staff both verbally and in writing.
  • Make sound, logical decisions and have the drive to see projects through to completion.
  • Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.

Main Responsibilities:


  • Assisting with the management of daily departmental operations and ensure timely completion of tasks, whilst maintaining high standards.
  • Defining and implementing localised CRM strategies across key territories; delivering campaign roadmaps to standard and in a timely manner.
  • Ensuring all CRM activities meets regulatory standards across all domains and territories, whilst maintaining an in-depth knowledge of licensing frameworks.
  • Identifying training and development needs and present effective solutions for both the team as a whole and/or individuals.
  • Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimise future marketing campaigns.
  • Recruiting and conducting staff development meetings to enable the CRM team to operate effectively and efficiently in an ever changing and fast paced environment.
  • Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
  • Proposing workable ideas and solutions which drive the business performance forwards and improves the customer experience.
  • Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
  • Liaising with key stakeholders and other Marketing departments to maximise opportunities and help ensure the objectives of the department are achieved.

The closing date for applications is 21/09/2023.

If you believe you possess the skills and experience necessary for this role then please email your CV and Covering Letter quoting the Position Reference CRMMS0823MTLI to jobs@bet365.com. Alternatively you can click the link to apply.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found at https://content001.bet365.com/Careers/Documents/privacypolicy.pdf

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