Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We are currently seeking a highly skilled and results-oriented Email Marketing Manager for Our Email Marketing Agency client (Redwood.so). As an Email Marketing Manager, you will be responsible for planning, executing, and optimizing email marketing campaigns for our clients. You will work closely with our clients and internal teams to develop effective email marketing strategies, design compelling email templates, implement targeted segmentation, and analyze campaign performance to drive engagement and conversions.

Responsibilities

• Collaborate with clients to understand their email marketing objectives, target audience, and brand guidelines.
• Develop comprehensive email marketing strategies that align with clients’ business goals, customer journey, and industry best practices.
• Design visually appealing email templates and layouts that effectively communicate clients’ messages and align with their brand identity.
• Create engaging and persuasive email content, including subject lines, copy, and calls-to-action, to maximize open rates, click-through rates, and conversions.
• Implement email marketing campaigns using industry-leading email marketing platforms, ensuring accurate targeting, segmentation, and scheduling.
• Ensure all email campaigns are optimized for deliverability, open rates, click-through rates, and conversion rates.
• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue attribution, to optimize campaign performance and ROI.
• Conduct A/B testing and apply data-driven insights to continuously improve email performance, including subject lines, content, design, and send times.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM Act, GDPR) and best practices for data privacy and permission-based marketing.
• Stay up-to-date with industry trends and emerging email marketing technologies, tools, and tactics, and apply them to enhance campaign effectiveness.
• Collaborate with cross-functional teams, including designers, copywriters, and developers, to create cohesive and compelling email campaigns.
• Stay up-to-date on industry best practices, email marketing tools, and trends to ensure clients receive the most innovative and effective email marketing strategies.

• Bachelor’s degree in Marketing, Communications, or a related field. Relevant certifications (e.g., Email Marketing, Marketing Automation) are a plus.
• Overseas graduates are preferable
• Excellent English fluency
• Proven experience as an Email Marketing Manager or in a similar role, preferably within an email marketing agency or digital marketing environment.
• Strong knowledge of email marketing best practices, including segmentation, personalization, automation, and deliverability optimization.
• Proficiency in email marketing platforms such as Mailchimp, Campaign Monitor, or similar tools, with experience in setting up, managing, and reporting on email campaigns.
• Excellent understanding of email marketing analytics and metrics, with the ability to derive insights and make data-driven decisions.
• Proficiency in HTML and CSS for email template customization and troubleshooting.
• Solid understanding of user experience (UX) principles and how they apply to email marketing.
• Strong copywriting skills, with the ability to craft compelling email content that drives engagement and conversions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients, internal teams, and external vendors.

• High Paid
• Work From Home
• Flexible Working Hours
• Monthly Salary Range is 2500 – 3500 USD