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Published 2023-11-27

CRM & Email Marketing specialist – Remote Work in London

Type of job: Remote
Country: England
City: London
Company: Doctor Care Anywhere

Description of the offer

Thanks for stopping by! We’re Doctor Care Anywhere: a leading digital platform, with a clear vision to be the primary care provider of choice for digital healthcare – and that all starts with our brilliant team.

We are the UK’s largest private provider of telehealth services. We work with insurers, healthcare providers and corporate customers to provide healthcare services to more than 2 million patients every year. From doctors and designers to software developers and marketers – we’re proud of our people, who love working together to enhance patient experiences for the better. It’s why every year, we help over 2 million people speak to a GP or ANP by video or phone, anywhere in the world.

Our story started back in 2013, and as we continue to grow, we’re looking for the very best talent to help us achieve our ambitious goals. If you’re highly motivated and would love to work with us as we continue to grow, then we would love to hear from you


Your new role: We are looking for an ambitious, customer centric and results-driven Senior CRM & Email Marketing Executive to drive our CRM, email, push/SMS and in app activity – across acquisition, retention and engagement marketing. You will be working with various stakeholders on the tactical plan and strategy, creating best in class email templates and journeys, reporting on performance and you’ll use your passion for data to drive insight and the test & learn plan.

Salary: £30,000 – £35,000 pa


  • Design and HTML code personalised and targeted email campaigns, including tactical, solus and triggered through the Braze platform
  • Create engaging, purposeful and inspirational email templates- always thinking of the audience and best practice
  • Monitoring and reporting on all activity to the wider business and partners, including both tactical and customer journey/triggered campaigns
  • Segmenting the database into targeted audience pots
  • Creating workflows in the CRM to successfully deliver all email campaigns (both tactical and triggered comms)- always with a customer first approach to each touchpoint
  • Responsible for the Email Test & Learn Strategy and proactively suggest ways in which we can optimise email performance across both triggered and tactical emails
  • Take ownership of all flows, campaigns, SMS & Push Notifications with a data-driven A / B testing framework as core with continuous improvement
  • You will own the email marketing strategy for onboarding, activating, and retaining customers
  • Work collaboratively across teams to execute on an impact-assessed schedule of email activities, including: building and testing emails, editing for consistency and adherence to best practices, segmentation, scheduling, and reporting
  • Actively monitor and optimise campaigns, applying deep expertise in email deliverability and performance
  • You will take a user-first approach, with the ability to easily switch between thinking creatively and analytically
  • Plan and execute an omni channel approach using SMS, in-app and web messaging in order to really turn the dial on converting people into active customers, and getting them to use the service they have access to
  • Design and execute clinical newsletters, promotion of events via email to support the clinical engagement plan


Skills and Experience

  • Experience using Braze CRM and customer automation platforms to execute lifecycle marketing strategies
  • Hand on technical and coding skills such as HTML along with analytical abilities
  • Knowledge of excel including pivot tables and vlook ups
  • Experience of creating and executing lead nurture and activation campaigns
  • Strong analytical skills to interpret meaning from campaign metrics
  • Strong understanding of email marketing best practices, including segmentation, automation, personalisation, compliance, and deliverability
  • You will be data-driven, impact oriented, and possess strong problem-solving skills
  • Adobe Photoshop, XD and Indesign skills
  • Experience in customer segmentation, list management and deliverability



We understand the importance of good health and happiness for our patients and our team is just the same. You should expect to be as supported and valued being a member of our team and have the freedom to make the most of your role and career with us! When you’re part of the team you will have access to:

 Free Private Medical Insurance: We’ve got you covered!

‍⚕️ Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!

 Company Bonus: We love rewarding our team for their dedication and achievements.

️ 25 Days Holiday + Bank Holidays: You’ve earned it! Enjoy time off to recharge, explore, and make incredible memories.

 Birthday Day Off: Go and celebrate however you like!

 Charity Days: Join us in giving back to the community! We’re all about making a difference together.

 Enhanced Maternity and Paternity Pay: We’ve got your back with extra support during this special time.

 Life Assurance: Peace of mind for you and your loved ones.

 Bike2Work Scheme: We love an eco-friendly commute!

 Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.

 Remote/Flexible Working: Work where you’re comfortable, and we’ll even help you set up your home office!

 Development Opportunities: Get ready to grow, learn, and make strides in your career!


Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.

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