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Published 2023-07-15
Content Strategist
Type of job: Remote
Country: Worldwide
City: New Delhi
Company: Avail
Description of the offer
Description
- Develop deep understanding about the offering and market for our product.
- Develop a comprehensive content strategy that aligns with company goals and target audiences,
- Convert and convey technical information into a persuasive, non-technical, concise and effective manner customized to the requirements and brand guidelines
- Produce engaging, on-brand copy for various channels including website, blog, social media, email campaigns, and marketing collateral
- Collaborate closely with the marketing team to develop strategic content initiatives that support brand awareness and to get desired results on time.
- Analyze and monitor content performance, adjusting strategy as needed to optimize reach, engagement, and conversion
- Conduct keyword research and utilize SEO best practices to increase organic visibility of our brand.
- Simplify complex concepts or processes to maximize reader comprehension using a creative and persuasive writing style
- Create a content calendar considering customer requirements
Requirements
- At least 3 years experience in a similar role in a technology-focused content and must have worked for a developer-focused product company.
- Excellent written and verbal communication skills, proficiency in the English language is a must
- Basic understanding of SEO
- Ability to write and edit in a variety of style and format for different audience
- Meet deadlines and ensure quick turnarounds in a rapidly changing environment
- Self-motivated with a passion for content, proactive and multitasker with an ability to get the job done with minimal supervision
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Tags: Marketing
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