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Published 2023-08-26

Content Marketing Specialist


Type of job: Remote
Country: Canada
City: Burlington
Company: HostPapa

Description of the offer

HostPapa Inc. is one of the fastest-growing web technology companies. We help individuals and small-to-medium-sized businesses deliver their online dreams by hosting and supporting their websites, email, and cloud-based solutions.

We aim to remain at the forefront of the web hosting industry by driving innovation and change, and by putting our customers first in everything that we do.The role of a proficient Content Marketing Specialist is crucial in driving inbound marketing strategies, including the creation and management of various content channels such as drip marketing, social media, promotional marketing, and lead generation efforts.

This position offers an excellent opportunity for a creative marketing professional to leverage their creative and writing skills for a growth mentality.

Staying current with new technologies and marketing trends is essential for success in this role. The digital landscape is constantly evolving, and being aware of the latest tools, platforms, and strategies enables the Content Marketing Specialist to adapt and make informed decisions. Including but not limited to working with internal team members on international promos, translations, UIUX and customer flows by journey.

What you’ll do:

  • Lead email strategy & execute with required internal leads
  • Write professional content including (not limited to): web pages, email/nurture campaigns (including welcome emails)
    • Work with UIUX & FE/BE teams and other team members for imagery, development, and integration within various platforms.
    • Work with other members of the marketing team to outline requirements for content as it pertains to paid & SEO. Incorporate necessary SEO strategies within the site, content…etc.
  • QA all marketing driven emails, promotions, and new site pages before deployment
  • Develop & execute the editorial calendar, including scheduling & creating email campaign promotions based on new launches & historical trends
  • Structure, generate and implement (where applicable) translations for the various content pieces
  • Data analysis and monitoring to enhance and deliver performance-based metrics, including analysis of traffic metrics and optimization of content
  • Work with product owners to review competitor offerings, new services, and promotions to better serve our base
  • Own strategy and execution for RTE
  • Own strategy and work with internal/external members for a diverse multiplicity of channels
  • Report, Monitor and Report on Team and Individual KPIs

About you:

  • Excellent written and verbal communication skills in English
  • Bachelor’s degree in marketing, digital marketing, or other related field or, 3+ years in an Omni Channel Marketing role
  • Create impactful, objective-oriented content for inbound marketing strategies
  • Skilled with Google Workspace applications (primarily Docs, Slides & Sheets)
  • Ability to meet deadlines & experience in email marketing/content management system
  • SEO and lead generation experience

What we offer:

  • Work from anywhere – this is a remote opportunity
  • A competitive salary that values you and your unique skill sets
  • Career advancement & professional development opportunities to help you reach your full potential
  • Flexible work arrangements to support work/life balance

About us:At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006.

These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.

Our HostPapa family values diversity and inclusion.

We have a friendly company culture built on trust and respect spanning the entire company.

With the acquisition of several companies into our product portfolio within the past year, we’re growing at an incredible rate and have ample opportunities for career growth.Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work.

We can’t wait to meet you!HostPapa is an equal opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.

HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.


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