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Published 2023-10-05

Content Marketing Manager

Type of job: Remote
Country: United States
City: San Francisco
Company: Hearth

Description of the offer

About Hearth

Hearth is a Fintech company helping home improvement contractors grow and manage their business. Our SaaS platform provides over 14,000 contractors the financial tools they need to close more business, including financing solutions, invoicing, payment collections, insurance products, all in one, modern system designed specifically for the home improvement industry.


Backed by 8VC, Founders Fund, and other prominent leaders in Silicon Valley, Hearth has raised over $50M and is one of the fastest growing companies in the home improvement space.


The Mission

To us, the home improvement contractor is a true embodiment of the American Dream – skilled craftspeople who choose to start their own business to build a better life for their families and their communities.


While home improvement professionals power a $500 billion per year industry and protect the homes of millions of Americans, they are typically overlooked by Wall Street and Silicon Valley, and are one of the most underserved, undercapitalized, and written-off segments of entrepreneurs.


We built Hearth to tip the odds of success in their favor. Hearth is a seamless digital toolkit that helps home improvement pros win more projects, grow their sales, and save time running their business. In the last six years, we’ve built an industry-leading technology platform (Financing, Payments, Quotes, Contracts, and Banking), work with over 15,000 contractors, and have funded over $500 million in additional projects for home improvement pros. And, we are just getting started.


The opportunity

Hearth is looking for a Content Marketing Manager to build compelling content that will help source and activate our home improvement contractors. Reporting into the VP of marketing, this role will define strategy and be responsible for day-to-day execution. If you’re passionate about SMBs, want to have a clear impact on company growth, and are excited to be part of an industry leading Marketing team, this role is for you.


Here’s What You’ll Do

Generate compelling content that generates leads in a scalable, quantifiable manner that leads to business growth (Blogs, Case studies, landing pages, etc)

  • Increase activation of key products for existing customers by creating assets that make it easy to get started (Templates, Videos, FAQs, etc)
  • Source and build relationships with our contractors to generate testimonials, case studies, and generate ideas for other content
  • Directly manage our website (WordPress) and Social Media accounts and partner with Demand Generation/SEO to increase lead flow
  • Analyze results and set strategy for existing or new channels to prioritize
  • Partner with Lifecycle Marketing, Demand Generation, Sales, Customer Success, and Product to build campaigns or processes to distribute and utilize the materials you create


Here’s What We’re Looking For

  • Customers come first. Your marketing is rooted in a desire to deeply understand and serve our contractors.
  • You build great content. You can put yourself in the shoes of our contractors and understand what they would be most interested in, which leads to results. You have the creative mindset, attention to detail, and work ethic to make concepts a reality.
  • You’re a strong generalist. You’ve built multiple types of content yourself and are comfortable testing and experimenting across new types of content as well.
  • You’re analytical. You’re comfortable setting quantifiable goals for your creative work and can use data to prioritize your efforts against what’s having the most impact.
  • You have a growth mindset. You’re low ego and realize that every problem is actually an opportunity to improve in the long run.
  • You’re self motivated, comfortable working in a fast paced startup environment, and thrive in a remote, low structure environment.


You may be a fit for this role if you:

  • 2-4+ years of SMB marketing experience at high growth technology companies (Experience with contractors a large plus)
  • Track record of successful content outcomes with quantifiable metrics (leads, adoption rates, etc)
  • Prior experience building Case Studies, wed/landing pages, Blogs, Videos, Sales Collateral, Social Media posts, etc (with examples)
  • Experience managing external contractors for content creation (this is an individual contributor role with the opportunity to manage internal resources over time)
  • Hands on experience with WordPress, Google Analytics + Mode, Video creation software, and/or equivalents



  • Mission-driven, values-based culture.
  • Competitive pay.
  • Growth opportunities as we continue to grow and scale.
  • Generous PTO, plus paid company holidays.
  • Stock options.
  • Medical, dental, and vision options.
  • 401(k) package.
  • Free Employee Assistance Program
  • Parental Leave Program
  • Pet Insurance



The expected compensation range for this position is displayed in compliance with all local/state regulations. The expected compensation range for this position is based on a number of factors, including but not limited to: individual education, qualifications, and prior work experience.


More About Us

Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider for employment qualified applicants with arrest and conviction records.


The Pay Range For This Role Is

85,000 – 110,000 USD per year(Remote – United States)

How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

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