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Published 2023-10-05

Brand Manager, Global Social

Type of job: Remote
Country: United States
City: San Francisco
Company: Strava

Description of the offer

About This Role

Strava is the leading subscription platform at the center of connected fitness, with more than 100 million community members in over 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love, and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

As the Brand Manager, Global Social, you will work to create engaging content that builds global conversation and community for the brand across existing and new channels, such as the Strava Club, Instagram, TikTok, Facebook, Twitter, and YouTube. As a member of our Brand Marketing team, you will be responsible for infusing our brand into cultural spaces while growing brand awareness with a cross-functional team of Partnerships, Growth, and Product Marketing. Through a combination of deep understanding of social media and consumer insights + creative and strategic ideation, you’ll develop content that reaches, engages, and resonates with our existing and expanded demographics.

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

  • Develop, manage, and evolve the editorial calendar for Strava’s social channels brought to life through strategic channel plans that help amplify both the emotion and utility of the brand.
  • Bring fresh, exciting ideas and channel-specific approaches to the team that elevates existing initiatives as well as connect the brand with important cultural moments and conversations.
  • Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels
  • Conceptualize and support wider marketing initiatives like product launches, brand campaigns, community events, etc.

We’re excited about you because:

  • You have 4+ years of Social Media / Brand experience
  • You have a proven record as a social media strategist for a consumer brand and/or agency and have previously worked in a global environment.
  • You can flex thoughtfully between strategically thinking about how social contributes to building a brand and driving in the moment as opportunities and unexpected ideas arise.
  • You are curious and seek to understand emerging trends and how they will alter the category and the brand as opportunities or threats.
  • You’re passionate about turning social and consumer data into actionable insights and strategy at a content and campaign level.
  • You’re all about the art and science of social, savvy with collaborative and creative software such as Sprinklr, CreatorIQ, Asana, and Figma.
  • You can craft and refine social copy and creative, as well as pair platform standard methodologies with situational expertise (i.e. go-to-market launches vs. community events vs. brand campaigns)

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a distributed capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal-opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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