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Published 2023-12-20

Senior Content Marketer

Type of job: Remote
Country: United States
City: New York (or US-based)
Company: Animalz

Description of the offer

We’re Animalz, a content marketing agency focused on delivering growth outcomes to brands by supporting them in expressing their unique views and values.
We strive to create content so good that people don’t realize it’s marketing. Our best work is interesting, authentic, and well-delivered so that consumers don’t feel disrupted by it. They’re engaged, intrigued, and hungry for more.
Animalz was founded in 2015 and primarily serves companies in the B2B SaaS/tech sector. We’ve helped build content programs for nearly 500 customers to date, including Amazon, Google, GoDaddy, Amplitude, Ramp, Wistia, Airtable, Appcues, Intercom, Sapphire Ventures, Segment, and many, many more.
We’re a fully remote organization with team members scattered around the world—but with a heavy concentration of US-based employees. We have an eclectic team of marketers and are looking for a stellar Senior Content Marketer to join our roster.

About the role

Our Senior Content Marketer role partners with customers to produce strategies and manage content production for B2B SaaS companies. Your content will inspire and educate our customers’ customers, and you’ll have a laserlike focus on the marketing goals and outcomes that matter in B2B SaaS.
  • Create and optimize content strategies for customers with input and guidance from your Head of Content (your manager)
  • Research, outline, and write thoughtful and high-quality content that fuels marketing campaigns, including blog posts, ebooks, social media content, webpages, blog posts, and email copy
  • Create a wide variety of content with minimal guidance/editing
  • Manage and assign work to freelancers, executing tasks such as preparing briefs, tracking due dates, reviewing work, and giving feedback to ensure high-quality content is delivered on time.
  • Create and manage content calendars that align with a customer’s  content strategy
  • Create a consultative experience for Animalz customers by offering expertise and thoughtful analysis of the content we create and how it impacts customer goals
  • Mentor other team members on creating different types of content and give them guidance/editing to improve results
  • Report on the results of the content delivered against the strategy created for our customers
  • Generate proven results for customers, leading to long retention and upsells for Animalz
  • Work on innovative internal projects, such as trialing   new services and products, testing out new software, and improving our writing processes
  • A strong marketing background and 4-8 years of experience in content marketing, preferably for a B2B company in a high-growth environment
  • Demonstrable experience creating and executing a content strategy, tracking performance, and achieving high-impact results
  • Ability to apply SEO best practices in content
  • Examples of distilling complex topics into easily digestible, compelling assets
  • Excellent grammar, writing, proofreading, and editorial skills
  • Knowledge of content reporting tools and metrics, including GA4, Ahrefs, Clearscope, GCS, Screaming Frog, and others
  • Understanding of distribution channels for content, including search, social, and email
  • The ability to thrive in a high-volume and fast-paced environment
  • Willingness to work on experimental projects, test new ideas, and innovate in a controlled manner
  • Ability to interact with customers, offer consultative advice on SEO, content marketing and content creation.
What we offer:
  • Salary range: $70,000 – $100,000, depending on skills and experience.
  • Flexible work from anywhere in the world, as long as you have at least 3 hours of overlap with EST hours
  • For US-based team members: health insurance (80% company paid) plus dental and vision insurance (99% company paid)
  • Unlimited PTO
  • Paid parental leave
  • Monthly wellness and lunch stipends
  • For US-based team members: 401K fund
  • Learning opportunities like internal workshops, talks, and courses
Our stance on diversity:
Animalz recognizes that the best content in the world can’t be created without input from a wide variety of perspectives and experiences. As such, we are committed to diversity and equal opportunities for all candidates and employees.
We do not discriminate in candidate screenings, interviews, or employment on the basis of factors including race, ancestry, religion, gender identity, disability, sexual orientation, age, parental status, political association, military history, or any other status protected by law.
If you have further questions or need assistance during the application process:
Please reach out to EMAIL and we’ll be happy to help. Thanks so much!


How to apply?

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