Ad Operations Specialist

Description of the offer

GovAssist is a highly specialized consultancy organization with a primary focus on facilitating immigration to the United States.

At GovAssist, we pride ourselves on our unwavering commitment to providing exceptional services. Our partnership with GovAssist Legal allows us to offer a comprehensive wide array of visa solutions tailored to meet our customer’s unique needs and specific requirements. Our proficient and knowledgeable team is well-versed in all facets of visa processing, from investor visas, marriage visas, and citizenship to green card procedures. Countless individuals have been able to successfully travel or move to the United States after relying on our devotion to aiding them in navigating the often complexity of this process.

Reviewing a part of our ongoing projects will give you a clear idea of our current focus and priorities: govassist.com, govassistlegal.com, evisa.us.com, travelassist.us.com, and visaexpress.us.com.

As an industry frontrunner, we strive for excellence in all aspects of our services, constantly innovating and making strategic adjustments to ensure our customers receive the optimal outcome.

The most important aspects of our recruitment process are self-awareness and collaboration. These two elements play a critical role in identifying the right candidates for our company and creating a cohesive team environment. We seek individuals who possess a thorough comprehension of their own selves and what they wish for in their professional path. We welcome the chance to get to know you, and we are committed to building a diverse and inclusive team that consists of a variety of backgrounds, cultures, languages, experiences, preferences, and characteristics.  

The Opportunity

We seek an Ad Operations Specialist to develop and steward distinct, profitable, targeted advertising campaigns. You will be responsible for the funnel conversion of our clients, overseeing detailed elements of short and long-term digital marketing strategies that will cater to the right audience and help us achieve wider business goals.

Please note that this position is not available for retainers or agencies.

RESPONSIBILITIES:

• Plan and manage advertising campaigns.
• Manage organic and local search engine optimization (SEO).
• Determine a proper advertising medium and execute projects within the approved budget and timeliness.
• Envision the implementation and measurement of the strategy’s effectiveness.
• Coordinate campaign messaging, talking points, and planning with staff.
• Lead and make recommendations for conversion rate optimization of landing pages.
• Identify and adjust any area which negatively impacts performance.
• Provide comprehensive reporting and analytics throughout the campaign’s duration to ensure campaign pacing and performance.
• Establish and implement advertising policies and procedures to achieve sales objectives.
• Develop and coordinate a variety of projects in support of system marketing and communication plans.
• Collaborate with Product and Tech teams to enhance ad-serving solutions, revenue products, and QA/Troubleshooting methodology.
• Coordinate with service line leaders, marketing, sales, and other departments to create engaging experiences for prospective and current customers.
• Manage timely status updates with multiple stakeholders, both internal and external.
• Maintain short-term and long-term visions and strategies for website enhancements.
• Regularly evaluate market competitors and ensure the online appearance is current, informational, creative and best meets customer needs.

REQUIREMENTS and QUALIFICATIONS:

• Proven 6+ years of related experience.
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is considered a plus).
• In-depth understanding of current advertising tools and platforms and proficiency with applicable software and systems.
• Substantial experience in digital analytics.
• Impressive attention to detail and exceptional analytical skills.
• Outstanding communicator, with strong organizational skills.

How to apply?