Web Content Specialist

The Sage Group’s client is in search of a Web Content Specialist. The client is undergoing a complete transformation of its global website to build a next-generation digital experience optimized for search, generative AI discovery (GEO), and conversion-driven growth.

We are seeking a highly skilled Content Specialist (Contract) who has deep expertise in modern SEO, Generative Engine Optimization (GEO), and AI-assisted content workflows. This role will be responsible for rewriting and optimizing all website copy to ensure it performs not only in traditional search engines, but also in AI-powered discovery environments (e.g., ChatGPT-style interfaces, AI search summaries, and answer engines).

You will collaborate closely with product marketing, marketing managers, scientific SMEs, brand/corporate teams, and web/UX design to deliver content that is technically accurate, strategically aligned, and optimized for discoverability, engagement, and lead generation.

Key Responsibilities

Content Transformation & Execution

• Audit, rewrite, and standardize website content across all pages for the new website
• Translate complex scientific and technical concepts into clear, compelling, and user-centric narratives
• Ensure alignment with brand voice, messaging hierarchy, and strategic positioning

SEO, GEO & AI Optimization

• Lead content optimization for modern search ecosystems, including:
• Traditional SEO (keywords, metadata, internal linking)
• GEO (Generative Engine Optimization) for AI-driven discovery and answer engines
• Structuring content for AI summarization, featured snippets, and conversational queries
• Apply search intent modeling across the funnel (awareness ? consideration ? decision)
• Optimize content for conversion and lead generation (CTAs, landing pages, engagement flows)

AI-Enabled Content Creation

• Leverage tools such as JasperAI, SEMrush, and other AI/SEO platforms to improve content quality, scale, and performance
• Use AI responsibly to accelerate drafting, ideation, and optimization—while maintaining human quality and scientific accuracy
• Continuously refine content based on data, performance insights, and evolving AI/search trends

Cross-functional Collaboration

• Partner closely with SMEs (scientists, product managers) to validate content accuracy and depth
• Collaborate with product marketing and marketing managers to align messaging to target audiences and use cases
• Work with brand and corporate communications to ensure consistency in voice and tone
• Align with UX/UI and web design teams to integrate content seamlessly into user journeys and page structures

Content Governance & Scalability

• Ensure consistency across all page templates (product, solutions, industries, resources, corporate pages)
• Manage iterative reviews and revisions in a fast-paced environment
• Help establish content best practices for SEO/GEO and AI optimization to support long-term scalability

Qualifications

• 5+ years of experience in digital content, web copywriting, or content marketing, preferably in B2B or life sciences
• Demonstrated experience with website redesigns or large-scale content migrations
• Strong expertise in: SEO best practices and tools (e.g., SEMrush), GEO / AI search optimization and evolving search behaviors, and writing for both humans and AI-driven discovery environments
• Hands-on experience with AI content tools (e.g., JasperAI or similar platforms)
• Ability to simplify complex scientific/technical topics into engaging and accessible content
• Strong editing, storytelling, and attention to detail
• Experience working with cross-functional stakeholders and SMEs

Preferred Experience

• Experience in life sciences, biotech, or healthcare industries
• Familiarity with schema markup, structured content, and semantic search principles
• Understanding of UX writing, CRO (conversion rate optimization), and digital journey mapping
• Experience managing geo-specific or globalized content strategies

Location: Remote

Duration: 3–4 months (contract)

Compensation: $65-70/Hour