Social Media & Growth Specialist

We are looking for a sharp, creative, and data-driven Social Media Freelancer to help us scale the Grownsy social (especially Instagram) presence. This isn’t just about posting content; it’s about community building, trend spotting, and growth hacking. You will be the voice of our brand in the comments, the architect of our daily aesthetic, and the analytical engine behind our paid boosting strategy.

What You’ll Own

• Content Planning & Execution: Own the day-to-day publishing calendar and ensure content is distributed effectively to maximize reach, engagement, and audience growth.
• Storytelling & Design: Design daily Instagram Stories that align perfectly with our branding, maintaining a cohesive and elevated look.
• Community Engagement: Actively comment as our brand on relevant creators’ and community videos to drive meaningful engagement.
• SEO-Optimized Copywriting: Write captions that don’t just sound great—they are built to rank, utilizing current SEO best practices for discoverability.
• Trend Spotting: Present weekly updates on trending audio, viral formats, and content ideas that make sense for our brand.
• Paid Growth: Manage our paid boosting strategy, focusing on performance, testing, and keeping a close eye on our CPF (Cost Per Follow/Engagement).
• Performance Reporting: Deliver a comprehensive monthly report that tracks growth, key metrics, and actionable takeaways for the following month.

Who You Are

• Human-First: You loathe “clinical” or “salesy” marketing. You write with wit, sass, and a human touch that feels authentic.
• Data-Obsessed: You understand the mechanics of the algorithm and aren’t afraid to look at the numbers to justify your creative decisions.
• Brand Guardian: You have an eye for high-quality design and will guard our brand guidelines in everything from font choice to Story layout.
• Proactive: You don’t wait for direction—you bring ideas to the table every single week.

Preferred Tools

• Google Workspace, and platform-native analytics tools.