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User Acquisition Manager
Company details
Company: WorkGenius Group
Job type: Remote
Country: United States
City: San Francisco
Region: California
Experience: With previous experience
Description of the offer
Title: User Acquisition Manager II
Industry: Gaming
Location: PST Preferred
Duration: 12 months
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Responsibilities
- Manage user acquisition campaign execution across Google Ads, Meta, TikTok, and other major advertising platforms
- Monitor budget pacing across multiple campaigns, games, and international markets
- Build, traffic, and QA ad campaigns with a high level of accuracy and attention to detail
- Upload and maintain campaign assets with thorough documentation and timely execution
- Troubleshoot campaign tracking, creative, and platform issues using debugging tools and vendor support
Requirements
- 2–5 years of experience managing user acquisition or paid media campaigns, preferably within gaming or mobile apps
- Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, Campaign Manager 360, and Google Ads Editor
- Experience with mobile app campaigns, including UAC and conversion-focused advertising
- Familiarity with Floodlight implementation and ad tracking workflows
- Strong Excel skills and comfort working with campaign data and reporting
Skills
- User Acquisition
- Campaign Management
- Google Ads
- TikTok Ads
- Meta Ads Management
- Budget Monitoring
- Ad Tracking
- Optimization Recommendations
- Gaming Industry
- Problem Solving
Location of employment
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