Marketing manager (US)

Gizmo is a startup on a mission to make learning so easy and fun that anyone can learn anything. We’re aiming to help 1 billion people learn by building Duolingo for Anything – a gamified way of learning anything!

In the past 12 months we grew 10X to 1 million learners a month and racked up 200 million+ organic views across TikTok and Instagram. We are well funded and backed by some top VCs

Why this role matters

You’ll be our first full-time marketing hire, partnering directly with the founders to turn early viral success into a predictable growth engine that propels us to the next 100 million users.

What you’ll do

• UGC & Ambassador management: Develop a UGC strategy for TikTok and Instagram, source talent, and coach creators to deliver a steady-stream of viral content.
• Content experimentation: Ideate and test new formats, hooks, and storytelling angles, turning them into repeatable formats that drive growth
• Influencer management: Build relationships with influencers, negotiate deals, and develop creative briefs for influencer campaigns
• Product feedback: provide user insights to product teams so we learn faster together.

Nice to have

• You’ve founded or co-founded own business or side hustle
• Experience with running paid marketing
• Experience with developing brand positioning and messaging
• Familiarity with for ‘learning’ related TikTok niche’s e.g. Studytok, Booktok
• Track-record of building / managing online communities e.g. on Discord

If this is you, you can expect:

• Work directly with the founders and shape company marketing strategy
• Fully remote
• Competitive salary + equity
• A front-row seat in an early, well-funded startup that’s growing insanely fast