Lead Project Manager – 833

Role Overview

Etsy is looking for a thoughtful, strategic, and highly organized Lead Project Manager of Programming to lead the planning and orchestration of marketing campaigns across both buyer and seller audiences. As a key member of our Creative & Marketing Operations team, you’ll partner across Brand, Strategy, Creative, and Product Marketing to ensure our campaigns are well-sequenced, aligned to business priorities, and executed with clarity and focus.

This is a leadership role for someone who thrives in complexity, brings a systems-thinking mindset, and is passionate about helping creative and strategic teams do their best work. You’ll be at the center of campaign planning – from brainstorms, roadmaps to execution – helping shape timelines, flag risks, and ensure teams are set up to deliver powerful, coordinated campaigns that resonate with our communities.

What You’ll Do

• Own the strategic planning and orchestration of buyer and seller marketing campaigns
• Facilitate annual, quarterly, and seasonal planning exercises to ensure campaign priorities are aligned across teams.
• Partner closely with Strategy and Marketing leads to shape campaign timelines and build visibility across workstreams.
• Serve as a central point of contact across key partners – including Brand, Growth, Merchandising, and Product Marketing, to keep efforts in sync.
• Anticipate risks and blockers early, and bring the right people together to resolve issues and keep work on track.
• Manage cross-functional calendars, sequencing, and workflows to ensure campaigns ladder up to broader business and brand goals.
• Partner with a Program Manager to track milestones, identify learnings, and keep documentation and tools current.
• Lead post-campaign retrospectives, surfacing insights that can inform future planning and improve operational efficiency.
• Support the development and rollout of improved planning systems, processes, and documentation standards.
• Represent the voice of operations in meetings, helping ensure clarity, feasibility, and alignment.

What You Bring

• Campaign Expertise: You’ve led multi-channel campaign planning efforts and know how to bring order and structure to complex initiatives.
• Strategic Thinking: You keep one eye on the big picture while managing the details, always thinking ahead to connect programs and goals.
• Cross-functional Leadership: You build strong relationships, communicate clearly, and are trusted to keep everyone on the same page.
• Operational Rigor: You’re detail-oriented and proactive, always looking for ways to improve how work gets done.
• Calm Under Pressure: You’re at your best when priorities shift or things get messy, you bring clarity and direction when it’s needed most.

Bonus Points

• Experience in a creative, brand, or marketing environment
• Familiarity with channel planning and campaign performance metrics
• Working knowledge of Project Management tools and Google Suite