Influencer Strategy Specialist

Influencer Strategy Specialist is a strategic and mission-critical role at Bunny Agency LLC. You will be responsible for maximizing creator virality, engagement, and brand loyalty through strategic planning, visual storytelling, and social media optimization, acting as a creative strategist and cross-functional collaborator while overseeing Instagram performance, creative direction, and marketing growth initiatives. This is not just a creative support role; it’s a growth-driving leadership position where you will directly impact creator success, audience retention, and revenue growth. You will work closely with the Talent, Content, Growth, and Marketing teams to ensure every creator reaches their full potential while aligned with brand excellence.

Key Responsibilities

1. Creator Growth & Virality Strategy

• Build tailored growth strategies to elevate individual creators across digital platforms.
• Audit content performance and develop virality roadmaps based on platform trends and analytics.
• Key Deliverables: Increase average creator reach by 40% YoY; double engagement rates for top-tier creators.

2. Concept Development & Mood Board Creation

• Ideate and develop high-concept marketing campaigns and creative direction for influencers.
• Create and present visually driven mood boards that align with audience psychology and brand goals.
• Key Deliverables: Launch 10+ campaign-ready concepts per quarter; improve creator branding consistency by 80%.

3. Instagram Strategy & Team Oversight

• Own and execute Instagram growth plans for both creators and internal brand presence.
• Lead a team of content managers, designers, and editors to deliver on high-impact Instagram initiatives.
• Key Deliverables: Grow followers by 100K quarterly across creator roster; maintain a 4%+ engagement rate.

4. Loyalty & Audience Retention Systems

• Implement strategy frameworks that build deeper fan connection and long-term creator community.
• Leverage CRM tools, DMs, stories, polls, and unique UGC to drive two-way loyalty.
• Key Deliverables: Improve audience retention metrics by 30%; design scalable fan-interaction loops.

5. Cross-Team Strategy Alignment

• Act as the bridge between content, marketing, and analytics to ensure strategy coherence.
• Regularly update leadership with insights and proposals that drive revenue through creator performance.
• Key Deliverables: Submit bi-weekly insights reports; increase campaign conversion rates by 25% across collaborations.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years experience in influencer marketing, digital growth strategy, or brand content strategy.
• Proven portfolio of viral campaigns and successful creator-led marketing initiatives.
• Deep knowledge of Instagram growth tactics, viral psychology, audience metrics, and creator monetization.
• Experience leading small teams and coordinating with design, content, and analytics departments.
• Proficiency in tools like Canva, Adobe Creative Suite, Notion, Meta Business Suite, and social analytics platforms.

5 Benefits That Come with This Job

• Above market salary and attractive incentives.
• We ensure that you grow both personally and professionally. Your growth is the team’s number one priority.
• Flexible Time Off Policy & Company-wide Holidays.
• Work autonomously and own your projects.
• Sport Club Membership: We cover the cost of your gym, sports club, yoga, or any fitness activity up to 4 times a week, capped at $50 per month.
• Bunnycations: Enjoy Team and Creator Events at dream destinations.

Personal Attributes

• Strategic thinker with the ability to navigate ambiguity
• Excellent communication and interpersonal skills
• High emotional intelligence and conflict resolution skills
• Results-oriented with the ability to drive measurable impact
• Strong integrity and alignment with company core values

Results/Outcomes

• Creator virality rate increased by 3x across portfolio
• Instagram engagement rate maintained at 4%+ for creators
• Mood boards and creative strategies deliver 10+ branded campaigns/quarter
• Client/creator retention improved by 25% through loyalty and feedback systems