Web Content Writer (B2B Web Strategy & Content)

Job Title: Web Content Writer (B2B Web Strategy & Content)

Location: Remote (Candidates must be local to North Carolina)

Duration: 6-Month Contract

Job Summary

We are seeking a talented Web Content Writer who can do more than create compelling copy. This role requires a strategic thinker who understands how content, page structure, user journeys, and calls-to-action work together to drive engagement and conversion.

The ideal candidate is equally skilled in writing and web strategy, with experience creating high-performing B2B web content while collaborating closely with UX, SEO/AEO, web, marketing, and cross-functional teams to improve digital experiences.

Key Responsibilities

• Write, edit, and optimize web copy for landing pages, product pages, campaign pages, and other high-visibility website content.
• Develop messaging and content that aligns with audience needs, business objectives, and user journeys.
• Recommend and structure page layouts, including content hierarchy, headlines, section flow, supporting copy, and calls-to-action.
• Collaborate with UX, web, SEO/AEO, marketing, and internal stakeholders to create effective web experiences.
• Ensure content follows web best practices for readability, scanability, user engagement, and search visibility.
• Utilize performance insights and analytics to improve copy effectiveness, page structure, and conversion rates.
• Participate in content reviews and revisions while incorporating stakeholder feedback and maintaining content quality.
• Balance brand voice requirements with business goals and user experience considerations.

Required Qualifications

• Strong experience writing clear, concise, action-oriented web copy.
• Solid understanding of user journeys, page hierarchy, navigation, and conversion-focused content.
• Ability to recommend content structure, layout improvements, and information flow strategies.
• Experience working cross-functionally with marketing, product, web, design, and UX teams.
• Strong editorial skills with exceptional attention to detail.
• Ability to manage multiple stakeholders, priorities, and feedback cycles in a fast-paced environment.
• Experience creating B2B website content and digital experiences.