Social Media Ads Specialist
Company details
Company: Second Talent
Job type: Remote
Country: Singapore
City: Singapore
Region: Singapore
Experience: With previous experience
Description of the offer
SecondTalent is a cross-border hiring and Employer of Record (EOR) platform helping companies hire across Asia and beyond. We’re building out our paid social presence and need someone who can both create compelling video content AND run performance-driven Meta campaigns. If you can make a video and make it convert, this role is for you.
What You’ll Own
- Build, launch, and optimize paid campaigns on Meta Ads Manager (Facebook + Instagram)
- Create digital creatives, including images and videos for ad and social media campaigns
- Translate SecondTalent’s B2B value proposition into engaging ad creatives for HR, finance, and business owner audiences
- Analyze performance metrics and iterate — CTR, ROAS, CPL, CAC should be part of your vocabulary
- A/B test creatives, copy, audiences, and landing page angles
- Report weekly with clear performance insights and recommended actions
Must-Have
- Proven hands-on experience running Meta paid campaigns — be ready to show results
- Able to produce video and image content end-to-end (or can use LLM really well)
- Solid command of Meta Ads Manager: campaign structure, pixel setup, custom audiences, retargeting
- Data-oriented: you optimize based on metrics, not assumptions
- Understanding of B2B or professional services content (HR, hiring, or SaaS experience is a plus)
Nice to Have
- Experience marketing EOR, HR tech, or recruitment services
- Familiarity with LinkedIn Ads (future roadmap)
- Basic copywriting for ad scripts, captions, and CTAs
- TikTok Ads exposure
Location of employment
How to apply?
Click on the button to get the company email or employment application form.
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