Brand Copywriter

Manukora is a global wellness brand, leading the fast-growing US Mānuka honey category. We’re on a mission to preserve the power of Mānuka and deliver it to the world in pure, functional formats at uncompromising quality, purity and potency.

Born in the wilds of New Zealand, we harvest one of the planet’s rarest natural resources: raw Mānuka honey. This creamy caramel super honey contains unique antioxidants, prebiotics, and a special antibacterial compound called “MGO.”

Established in 2015, we are a founder-led, family-owned business headquartered in New Zealand with team and operations in the United States and globally. Manukora is a certified B Corporation, working with locally-based master beekeeping partners to produce the highest quality Mānuka, leading through ethical beekeeping practices and investing in our bees, their environment and the communities that surround them.

We are a team of beekeepers, herbalists, food scientists, and wellness professionals working to deliver this one-of-a-kind honey and reimagine the honey based wellness.

The Opportunity

Manukora is searching for a Brand Copywriter — a strategic, high-output writer who will shape how we communicate across every touchpoint, sitting at the intersection of brand and growth.

This is a brand copywriter role — but not in the “write what’s briefed and hand it off” sense.

You’ll be the person responsible for how Manukora sounds, feels, and communicates. That means you’ll write — a lot — but you’ll also think about why we’re saying what we’re saying, who we’re saying it to, and whether our messaging is actually doing the work it needs to do.

The best brand copy drives performance — and the best performance copy builds a brand. You understand that those aren’t separate jobs — they’re the same job done well.

The opportunity for this role is to unlock the next phase of growth by:

• Broadening how we talk to new audiences. We’ve built a strong loyalist base of a certain type of consumer, but our messaging can reach further. You’ll help us communicate value in ways that resonate beyond our current core — bringing new people into the brand without diluting what makes us distinctive.
• Making our products easier to understand and harder to ignore. We’re launching new innovative products, and selling a product most people don’t fully understand yet. You’ll build the product education and storytelling systems that turn curiosity into clarity and clarity into conversion.
• Connecting brand and performance into a single, coherent system. You’ll bridge the gap between brand story and growth messaging — ensuring everything from a paid ad to a welcome email feels unmistakably like Manukora and moves the needle.

This is a high-output, individual contributor role with significant ownership and room for growth. You won’t just execute briefs — you’ll help define what should be written, why it matters, and how we test it.

What You’ll Own

Brand Voice & Messaging Strategy

• Define and evolve our brand voice — ensuring it’s distinctive, consistent, and works as hard on a product page as it does in a brand campaign.
• Shape how we communicate value to different audiences — health-conscious consumers, premium lifestyle customers, new-to-Mānuka shoppers.
• Own the connection between what we say and how we show up visually — partnering closely with creative to ensure messaging and design are aligned.

Copy Across the Funnel

• Write high-impact copy across every channel: ads, landing pages, product descriptions, email/SMS, packaging, social, and retail.
• Translate complex products into messaging that’s clear, compelling, and builds trust.
• Develop and test creative strategies for paid and organic channels — writing isn’t just about craft here, it’s about performance.

Product Education & Storytelling

• Build a scalable product education framework that improves clarity, reduces friction, and strengthens conversion across channels.
• Create a cohesive product storytelling system that brings clarity to what we do, how it works, and why it matters — especially as we launch new product lines and enter new retail environments.

Strategy & Insight

• Work cross-functionally with growth, creative, and product to ensure messaging aligns with business strategy and testing roadmaps.
• Analyse performance data and customer insights to refine messaging and inform future strategy.
• Surface gaps across the funnel and turn them into actionable messaging strategies.

Compliance

• Work within FDA/FTC compliance guardrails for both conventional food (honey) and dietary supplement (blends) products. We’ll support you here — what matters is your ability to adapt your writing within constraints.

Who You Are

Strategic Writer

• You don’t just fill a brief — you question whether it’s the right brief.
• You think about messaging systems, not just individual pieces of copy.

Customer-Obsessed

• Strong instinct for customer psychology — you understand how different people think, decide, and talk about the products they buy.
• You translate functional benefits into emotional language without overpromising.

Brand + Performance

• Equally at home writing a brand manifesto and a five-word subject line.
• You understand that great brand copy and high-performing copy are the same thing done well.

Proactive & Collaborative

• You surface ideas, flag gaps, and bring solutions rather than waiting for direction.
• Comfortable with ambiguity and iteration — you form hypotheses, test messaging, read the data, and adjust.

Autonomous & High Ownership

• Self-sufficient and takes full responsibility for outcomes.
• Bias toward action and continuous improvement.

Growth mindset

• You enjoy testing ideas, learning quickly, and improving your craft through feedback and data.

What You Bring

Required

• 4–7 years of copywriting experience, some of that in DTC, CPG and wellness.
• A portfolio that shows range across brand and performance — you can write a product page, an ad, a brand story, and an email sequence.
• Demonstrated ability to think strategically about messaging, not just execute.
• Experience working with or alongside creative/design teams to ensure copy and visual identity work together.
• Experience with regulated categories (supplements, food, health).

Bonus

• Experience with e-commerce platforms (Shopify, Amazon) and email/lifecycle tools (Klaviyo or similar).
• Background in building messaging frameworks, tone-of-voice guides, or product education systems.
• Exposure to US DTC and retail marketing environments.

How Success is Measured

• Improved conversion rates across key funnels (landing pages, PDPs, email)
• Increased performance of paid creative through messaging iteration
• Clear, scalable product education frameworks in place
• Stronger consistency across brand and growth channels
• Contribution to revenue-driving experiments

What This Role Is Not

• A pure brand storytelling role detached from performance
• A content calendar management role
• A brief-taking execution role

Why Join Manukora?

You’ll join a mission-led, product-obsessed brand at a moment of rapid global growth — with the opportunity to shape how a category-leading brand communicates at every touchpoint.

The products are exceptional. The origin story is one of a kind. The customer love is already there. This role is about making sure the rest of the world sees what our customers already know.

You’ll work alongside passionate experts, contribute to meaningful category innovation, and help bring one of nature’s rarest resources to people around the world.